To kick off 2016, Folio: wants to know how media brands promote themselves to marketers and how they deploy marketing dollars in support of their sales teams. Please take a short survey about the changes in your direct sales and marketing efforts. In appreciation of your participation, you will automatically be entered to win a $100 Amex Gift Card upon completion of this survey. The deadline for participation is Thursday, February 11, 2016. 

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* 1. Please tell us a little bit about yourself...

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* 2. How would you best describe your business in the media space?

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* 3. What best defines your role at your firm?

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* 4. What % of your direct sales revenue comes through media buying companies and media departments at agencies?

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* 5. Thinking of the business coming through media buying companies and media departments, how has it changed in the last two years?

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* 6. How many people do you have on your direct sales team?

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* 7. In 2015, how did the amount of face-to-face time your team had with agencies change?

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* 8. What role does promoting your brand to agencies/marketers (through b2b marketing) play in the support you give your sales team?

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* 9. How do you think agency planners find the information they need to build media plans and connect with your direct sales force? Please check all that apply.

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* 10. How much time do you typically get to respond to a RFP?

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* 11. Getting onto a short list for RFPs has always been a critical component in generating new business. Rank your strategies for getting in front of agencies and marketers, with 1 being most important.

 
a) Individual in-person sales calls
Direct marketing via email and print
Advertising or sponsorship in (trade/b2b) medial (online, print, in-person)
Profiles and promotions through 3rd party services like SRDS
Attending agency conferences

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* 12. What is your budget for b2b marketing to agencies and potential advertisers in 2016?

T