INSIGHT

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* 1. Tell us about you. What are the Sensory goals and visions of your business?

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* 2. Where are your main customers, where's your Target Market?

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* 3. Day to day you sell... Explain to a 14 year old what you sell.

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* 4. Who are your customers? Why? What are they feeling? 

Include age, gender, nationality, lifestyle, humans/pets

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* 5. What is our design objective?

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* 6. How would you like to apply the fragrance?

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* 7. Please give an indication of the unit size of the project

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* 8. What is the approximate, exact or range of budget allocated to this task?

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* 9. Ingredient Preferences

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* 10. Do you have any preconceived ideas around ingredients? If so 

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* 11. Will you look after packaging and labelling? If so, both inner and outer?

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* 12. If not, please give an indication of desired

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* 13. If not, please give an indication of whether these desired moods are applicable.

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* 14. If the scent were a person, who would it be?

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* 15. What is the main idea to convey in fragrant form?

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* 16. Some example words, to stimulate your thinking below

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* 17. What is the main objective of this task? What results do you want to see? 

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* 18. What date do you want your signature natural fragrance design finished by? Do you know the key date? 

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