Marketing Automation Quick Scan Question Title * 1. We will send the result of your Marketing Automation Quick Scan by email. Please fill in your email address to receive your score and recommendation. In the next questions, pick the answers that describe best the current situation at your company. Question Title * 2. You generate content that helps to guide prospects or customers at every stage of their path to purchase Yes No Question Title * 3. You are able to provide a consistent experience across all channels and devices Yes More or less: we do not provide a consistent experience across all channels, but do so across all devices (per channel) More or less: we do not provide a consistent experience across all devices, but are consistent across channels No Question Title * 4. You can deliver real-time personalized information Yes No Question Title * 5. You constantly improve your marketing activities and campaigns based on learnings and testing Yes No Question Title * 6. You have a clear view on the Return on Investment of your marketing activities Yes No Question Title * 7. You have an integrated marketing & sales teams and they have the same goals Yes More or less: marketing & sales are not aligned, however, they do share the same goals More or less: marketing & sales do not share the same goals, however, they are aligned No Question Title * 8. Data drives almost every decision that your marketing team makes Yes No Question Title * 9. You have the people and competencies in-house to maximize the impact of Marketing Automation Yes More or less: we do have enough people in-house, but we lack the competencies More or less: we do have the competencies, but we don't have enough people who have these competencies No Done
