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Marketing Effectiveness Survey - June 2013
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1.
What is your Role/Department (check one)?
(Required.)
Design/R&D
Manufacturing/Industrial Engineering
Maintenance
Purchasing
Other (please specify)
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2.
Please select an option below that best describes your company:
(Required.)
OEM
End-User
System Integrator
Distributor
Other (please specify)
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3.
What Industry are you in, predominantly? (e.g. Packaging, Metalworking, Pulp and Paper, Steel, Elevator, Medical, etc.)
(Required.)
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4.
Please select the option below that best represents your level of involvement when it comes to selecting encoders/resolvers:
(Required.)
I am the sole decision maker
There are others involved, but I make the final decision
I am consulted, but someone else in my department makes the final decision
I am consulted, but someone else in a different department makes the final decision
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5.
Please select the option that best describes the process you typically follow to select and buy industrial sensors:
(Required.)
I rely primarily on vendors' website and salespeople to make my decision
I rely primarily on my local distributor(s) and the products they carry
I research about the product to narrow down my options before I engage with specific vendors/distributors for additional information before making my decision
I conduct my own research and engage with specific vendors/distributors only when ready to place an order
Other (please specify)
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6.
During your industrial sensor selection process, do you:
(Required.)
Never sample product before making final purchasing decision
Sometimes sample product before making final purchasing decision
Always sample product before making final purchasing decision
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7.
How important are each of the factors below in helping you decide which industrial sensor vendor to purchase from? For each of the factors below, select one of the options provided:
(Required.)
Important
Neutral
Not Important
Brand/Vendor Reputation
Important
Neutral
Not Important
Specific Product Features
Important
Neutral
Not Important
Vendor Product Range
Important
Neutral
Not Important
Product Quality
Important
Neutral
Not Important
Vendor Expertise in your Industry
Important
Neutral
Not Important
Price
Important
Neutral
Not Important
Flexibility (e.g., customization)
Important
Neutral
Not Important
Product Availability/Lead Time
Important
Neutral
Not Important
On-time Delivery
Important
Neutral
Not Important
Post-sales Support
Important
Neutral
Not Important
Customer Service
Important
Neutral
Not Important
Technical Support
Important
Neutral
Not Important
Relationship with Vendor
Important
Neutral
Not Important
Previous Experience with Vendor
Important
Neutral
Not Important
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8.
Please indicate all the sources you use to find information on industrial sensors (please check all that apply):
(Required.)
Vendor Website
Vendor Product Datasheets
Vendor Product drawings / 3-D Models
Vendor Paper Catalog
Vendor Whitepapers
Vendor Videos
Vendor Case Studies
Vendor Representative/Salesperson
Design News E-Newsletter
Globalspec E-Newsletter
Automation.com E-Newsletter
NASA Tech Brief E-Newsletter
EE Times Newsletter
PD&D E-Newsletter
Machine Design Magazine
Design World Magazine
Control Enginering Magazine
Motion Control Magazine
Motion Design System (MSD) Magazine
Automation World Magazine
Website: Controlengineering.com
Website: Automation.com
Website: Engineeringtv.com
Website: Efunda.com
Website: Engineeringtoolbox.com
Website: Designworldonline.com
Local Distributor Website
Local Distributor Salesperson
Local Distributor Catalog
Trade Shows (Please specify in Other)
Blogs (Please specify in Other)
Other (please specify)
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9.
What industrial sensor related content do you think the industry lacks that would be beneficial to you (e.g., specific whitepaper topcs, specific video content?)
(Required.)
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10.
If you have fully answered all the questions above, you will be entered to win one (1) of three (3) iPad minis! Please provide your contact information so we may contact you if your entry is drawn.
(Required.)
Full Name:
Your Title:
Email Address:
Phone Number (best to reach you):
Company Name: