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* 1. Is your organization collecting multi-channel information to optimize marketing efforts?

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* 3. Do you require Real-Time information?

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* 4. What is your definition of Real-Time?

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* 6. Do you use a web analytics application?

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* 7. Do you use a web analytics application for multi-channel optimization?

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* 8. Do you use some other application for the optimization of multi-channel marketing efforts?

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* 9. What is the size of your company?

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* 10. What is your role?

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