IP in the Creative Industries - Legal Perspective
This survey is part of the data collection for a Masters Thesis currently underway at Cranfield University. The brief is as follows: In Design Week, Lloyd (2006) states that “According to a recent Design Council study, The Business of Design, only 3 per cent of design consultancies currently receive royalties from intellectual property rights (IPR), receiving their income from fixed fees or day rates instead” Lloyd points out that designers are reliant on gaining a perpetual succession of new projects and are unable to profit from the longer term success of the design in production. Based on Lloyd’s arguments, this project intends to explore the underlying reasons for the inability of the Creative Industries to fully exploit IPR in their business model and to examine how to succesfully integrate IPR into their business models in the future.
This survey is to examine how the Creative Industries use Intellectual Property Rights in order to generate income from their ideas, over and and above fees charged on a time / project basis. It also looks at attitudes and understanding around Intellectual Property. These will be used to help create a diagnostic tool that will enable those creating IP, particularly in digital and communications sector, to integrate IP rights into their business model. This survey is only 10 questions long and will enable the diagnostic tool to be effectively tailored to the needs of those in the Digital and Communications sector of the Creative Industries. Your help is greatly appreciated