1. IP in the Creative Industries - Legal Perspective

This survey is part of the data collection for a Masters Thesis currently underway at Cranfield University. The brief is as follows:
In Design Week, Lloyd (2006) states that “According to a recent Design Council study, The Business of Design, only 3 per cent of design consultancies currently receive royalties from intellectual property rights (IPR), receiving their income from fixed fees or day rates instead”
Lloyd points out that designers are reliant on gaining a perpetual succession of new projects and are unable to profit from the longer term success of the design in production. Based on Lloyd’s arguments, this project intends to explore the underlying reasons for the inability of the Creative Industries to fully exploit IPR in their business model and to examine how to succesfully integrate IPR into their business models in the future.

This survey is to examine how the Creative Industries use Intellectual Property Rights in order to generate income from their ideas, over and and above fees charged on a time / project basis. It also looks at attitudes and understanding around Intellectual Property.
These will be used to help create a diagnostic tool that will enable those creating IP, particularly in digital and communications sector, to integrate IP rights into their business model.
This survey is only 10 questions long and will enable the diagnostic tool to be effectively tailored to the needs of those in the Digital and Communications sector of the Creative Industries. Your help is greatly appreciated

* 1. How often is your company approached by Design Companies to deal with IP in the areas listed below? (frequency)

  Frequently-5 4 3 2 Never-1
Graphics
Website Design
Film / TV idents
Animation
Information Design
Interaction Design
Brand
Digital Design
Software
Corporate Identity

* 2. How often is your company approached by non-Creative Industry companies to deal with IP in the areas listed below? (frequency)

  Frequently-5 4 3 2 Never-1
Graphics
Website Design
Information Design
Animation
Software
Digital Design
Interaction Design
Corporate Identity
Film / TV idents
Brand

* 3. How often is your company approached by the Creative Industries to work with the following forms of Intellectual Property Rights? (frequency)

  Frequently-5 4 3 2 Never - 1
Trademark
Copyright
Patent
Registered Design

* 4. How often is your company approached by non-Creative Industry companies to work with the following forms of IP? (frequency)

  Frequently-5 4 3 2 Never - 1
Patent
Copyright
Trademark
Registered Design

* 5. In your opinion, in the past three years has IP activity increased / decreased in the areas listed below? (Level of Activity)

  Rising-5 4 Same-3 2 Decreasing - 1
Digital Design
Website Design
Information Design
Brand
Graphics
Film / TV idents
Corporate Identity
Animation
Software
Interaction Design

* 6. When dealing with design companies that work in Digital and Communications how well informed are your clients about IP before they meet with you? (Level of Knowledge)

  Adequate Knowledge - 5 4 3 2 Inadequate Knowledge-1
Copyright
Trademark
Patent
Design Registration

* 7. When dealing with design companies that work in Digital and Communications, which areas of advice do they ask for / expect? (frequency)

  Frequently-5 4 3 2 Never - 1
Contract Negotiation
IPR basics
Commerciality of Idea
IP Filing strategy
Advice on IP tactics
Other (please list below)

* 8. How would you rate the level of Design Companies knowledge and understanding of IPR related to the areas listed below? (level of competence)

  High - 5 4 3 2 Low - 1
Software
Website Design
Graphics
Digital Design
Film / TV idents
Animation
Brand
Information Design
Interaction Design
Corporate Identity

* 9. How often is your company engaged to undertake the following IP activities? (frequency)

  Frequently-5 4 3 2 Never - 1
Patents-Filing in the UK
. . . . . . Filing in Europe
. . . . . . Filing in US
. . . . . . Filing other countries
. . . . . . Licensing
. . . . . . Contracts
. . . . . . Suing for Infringement
. . . . . . Defending Infringement
Trademarks-Filing in the UK
. . . . . . Filing in Europe
. . . . . . Filing in US
. . . . . . Filing other countries
. . . . . . Licensing
. . . . . . Contracts
. . . . . . Suing for Infringement
. . . . . . Defending Infringement
Design Registration-Filing in the UK
. . . . . . Filing in Europe
. . . . . . Filing in US
. . . . . . Filing other countries
. . . . . . Licensing
. . . . . . Contracts
. . . . . . Suing for Infringement
. . . . . . Defending Infringement
Copyright- Filing in US
. . . . . . Filing other countries
. . . . . . Licensing
. . . . . . Contracts
. . . . . . Suing for Infringement
. . . . . . Defending Infringement

* 10. Over the past three years has the level of IP activities undertaken by the design companies increased / decreased? (Level of Activity)

  Increasing-5 4 Same-3 2 Decreasing - 1
Patents-Filing in the UK
. . . . . . Filing in Europe
. . . . . . Filing in US
. . . . . . Filing other countries
. . . . . . Licensing
. . . . . . Contracts
. . . . . . Suing for Infringement
. . . . . . Defending Infringement
Trademarks-Filing in the UK
. . . . . . Filing in Europe
. . . . . . Filing in US
. . . . . . Filing other countries
. . . . . . Licensing
. . . . . . Contracts
. . . . . . Suing for Infringement
. . . . . . Defending Infringement
Design Registration-Filing in the UK
. . . . . . Filing in Europe
. . . . . . Filing in US
. . . . . . Filing other countries
. . . . . . Licensing
. . . . . . Contracts
. . . . . . Suing for Infringement
. . . . . . Defending Infringement
Copyright- Filing in US
. . . . . . Filing other countries
. . . . . . Licensing
. . . . . . Contracts
. . . . . . Suing for Infringement
. . . . . . Defending Infringement
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