The learning objectives for this session were:
1. Advance session participants' knowledge of creating a comprehensive social media plan to connect online and offline engagement.
2. Particiants will explore techniques for taking online engagement offline - and vice versa - using events, photos, videos, and hashtags.
3. Participants will explain how to use preservation-friendly public activities - tours, lectures, happy hours, etc. - to build a bridge between online and offline relationships in the local community.