1.What kind of lighting projects do you primarily work on? (select all that apply)

Theatrical / Stage

Architectural / Permanent Install

Entertainment / Touring

Broadcast / Studio

Other (please specify)

None of the above

2.What types of video content do you currently find most useful?
(Select up to 3)

Product demos

Technical deep-dives / how-tos

Unboxings or product overviews

Behind-the-scenes / manufacturing process

Application/case study videos

Customer success stories or interviews

Live Q&A or webinars

Industry news / trend roundups

Other (please specify)

3.Do you prefer live-streamed content or pre-recorded videos?

Mostly live

Mostly pre-recorded

I like both equally

I don't really watch video content

4.On which platforms do you typically watch work-related video content?
(Select all that apply)

LinkedIn

YouTube

Instagram

Facebook

TikTok

Company websites

Other (please specify)

5.When watching a product-focused video, what length do you prefer?

Less than 1 minute

1–3 minutes

3–5 minutes

5–10 minutes

I don’t have a preference

Depends on the topic

6.How likely are you to watch a video that’s embedded on a product webpage?

Very likely

Somewhat likely

Somewhat unlikely

Unlikely

7.What format keeps your attention the best?

Talking head (person on screen explaining)

Voiceover with product shots

Text + music only

Screen recordings / tutorials

On-site / application footage

I’m not sure

8.What’s one thing you don’t like about video content from manufacturers?

9.What’s one thing you wish more manufacturers did in their videos?

10.Would you be open to participating in a short follow-up interview?

Yes

No