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Hush Puppies Customer Survey
Estimated time: 5-10 minutes Please answer based on footwear you buy and wear yourself (not for partners or children).
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1.
H1. Age range
(Required.)
Under 25
25–34
35–44
45–54
55–64
65+
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2.
State
(Required.)
VIC
NSW
QLD
SA
WA
TAS
ACT
NT
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3.
Suburb or postcode
(Required.)
*
4.
Gender (optional)
(Required.)
Female
Male
Non-binary
Prefer not to say
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5.
How often do you typically purchase footwear for yourself?
(Required.)
Every 3–6 months
Every 6–12 months
+12months
Only when something needs replacement
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6.
Which types of footwear have you purchased in the past 12 months? (Select all that apply)
(Required.)
Work
Dress shoes
Sneakers
Boots
Sandals
Heels
Loafers
Flats
Gumboots
Boat Shoes
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7.
Thinking about your most recent footwear purchase (any brand), what mattered most? (Select up to 3)
(Required.)
Comfort
Fit
Style / appearance
Price / value
Durability
Comfort technology
Brand trust
Ease of finding the right shoe
Reviews or recommendations
Sustainability
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8.
Which statement best reflects your mindset?
(Required.)
Comfort matters most; style is secondary
I want comfort and style equally
I’ll sacrifice some comfort for style
I don’t actively think about comfort footwear
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9.
How does Hush Puppies typically fit into your footwear shopping?
(Required.)
One of my go-to brands
A brand I consider sometimes
A brand I buy for specific needs only
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10.
Compared to other footwear brands you buy, how does Hush Puppies perform on the following?
(Required.)
Much worse
2
3
4
Much better
Comfort
Much worse
2
3
4
Much better
Fit
Much worse
2
3
4
Much better
Quality
Much worse
2
3
4
Much better
Value for money
Much worse
2
3
4
Much better
Style / appearance
Much worse
2
3
4
Much better
Range of styles
Much worse
2
3
4
Much better
Service
Much worse
2
3
4
Much better
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11.
Which best describes how you feel about Hush Puppies’ style?
(Required.)
Styles suit me well
Some styles appeal, others don’t
Styles feel safe but not exciting
Styles feel dated
I don’t pay much attention to style
12.
If you don’t see Hush Puppies as particularly stylish, why? (Select all that apply)
Styles feel dated
Too conservative
Limited variety
Don’t reflect my lifestyle
I haven’t seen the range recently
Style isn’t important to me
I do consider them stylish
Other (please specify)
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13.
What would most increase your interest in Hush Puppies? (Select up to 2)
(Required.)
More contemporary styles
Better balance of comfort and style
Clearer comfort technology benefits
Better in-store experience
Better online experience
Sharper value or offers
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14.
Thinking about your experience with Hush Puppies overall, how satisfied are you with the following:
(Required.)
Very dissatisfied
2
3
4
5
Very satisfied
Comfort
Very dissatisfied
2
3
4
5
Very satisfied
Fit
Very dissatisfied
2
3
4
5
Very satisfied
Quality / durability
Very dissatisfied
2
3
4
5
Very satisfied
Value for money
Very dissatisfied
2
3
4
5
Very satisfied
Style / appearance
Very dissatisfied
2
3
4
5
Very satisfied
Service
Very dissatisfied
2
3
4
5
Very satisfied
Instore experience
Very dissatisfied
2
3
4
5
Very satisfied
Online experience
Very dissatisfied
2
3
4
5
Very satisfied
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15.
How would you describe the fit of Hush Puppies footwear?
(Required.)
Too narrow
Slightly narrow
Just right
Slightly wide
Too wide
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16.
Which features do you associate with Hush Puppies? (Select all that apply)
(Required.)
Cushioned soles
Wide-fit options
Comfort technology
Supportive construction
Supportive construction
Not sure / none specifically
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17.
Where do you usually research footwear before buying? (Select all that apply)
(Required.)
In-store
Brand websites
Online marketplaces
Google / search
Social media
Friends or family
Other (please specify)
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18.
How do you usually purchase footwear?
(Required.)
Mostly in-store
Mostly online
Research online, buy in-store
Research in-store, buy online
Even mix of both online and instore
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19.
If Hush Puppies were to offer a kid's range would this be of interest to you?
(Required.)
Interested
Neutral
Not Interested
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20.
Where do you most often shop for footwear?
(Required.)
Suburban shopping centres
City / CBD locations
Both equally
Mostly online
Department Stores
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21.
How likely are you to recommend Hush Puppies to others?
(Required.)
Not at all likely
0
1
2
3
4
5
6
7
8
9
10
Extremely likely
Not at all likely
0
1
2
3
4
5
6
7
8
9
10
Extremely likely
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22.
What would most improve Hush Puppies for you going forward?
(Required.)
*
23.
For your chance to win $200 Hush Puppies voucher please provide your email below. (please note this will only be used to identify a winner for the competition).
(Required.)