* 1. How often do you train/ exercise per week?

* 2. What type of training/ exercise do you participate in?

* 3. Do you use any of the following protein/ health nutrition products?

* 4. How many serves on average do you consume per day?

* 5. What do you mix the protein powder with prior to drinking?

* 6. If you have used any of the following what did you like about the product?

* 7. If you have used any of the following what did you DISlike about the product?

* 8. What is your favourite flavour?

* 9. What types of ingredients would influence your decision to purchase a product?

  Strongly Relevant Moderate Minimal
Protein type ie WPI, WPC, plant based, etc
Hypo-allergenic – free from substances that can cause an allergic reaction ie dairy, soy, nuts, gluten
Glutamine – to stimulate immune function, decrease inflammation and protect muscle cells from damage caused by hard workouts
Antioxidants – for neutralising free radicals
Superfoods - highly nutrient and phytochemical dense foods
Vitamins and minerals – essential for all body functions
Adaptogens – helps recover from stress and adrenal fatigue
Green powders - Phytonutrients prevention of diseases such as cancer, stroke or metabolic syndrome, and bioavailable vitamins, minerals and nutrients
Probiotics - maintain a healthy digestive tract and the immune system
Enzymes – for efficient digestion
Omega 3, 6 and 9 (essential fatty acids) – for reduced inflammation, and controlling mood and behaviour

* 10. How do the following affect your decision to purchase a product?

  Strongly Influence Moderate Minimal
Recommendation from a friend
Product claims
Recyclable Packaging
Postage speed
Postage cost
Natural ingredients
Wholefood ingredients
Quality of ingredients
Ingredient ethics ie doesn’t contain dairy
Money back guarantee
Product convenience
Taste/ Flavour
Addition of superfoods

* 11. Where have you searched for information about protein/health nutrition products?

* 12. Did you go to a specific site or use a search engine?

* 13. What type of product were you looking for?

* 14. Would you consider purchasing any of these from the internet?

  Comfortable hmmm...unsure No
Protein supplement
Weight loss
Meal replacement
Sports nutrition
General health and wellbeing product
Healthy snack options

* 15. How much do you currently pay for your protein/health product?

  $20-30/kg $31-40/kg $41-50/kg $51-60/kg $61-70/kg $71-80/kg $81-90/kg $91-100 $101 or above N/A
Protein supplement
Weight loss
Meal replacement
Sports nutrition
Healthy snack options

* 16. Would you pay a premium for a superior product?

  Yes hmmm, unsure No

* 17. Where do you usually buy your protein/health products from?

* 18. Would you consider using a plant based protein product?