This survey is designed to review how marketing executives in the technology industry are coping with the changes associated with COVID-19.  The survey includes questions about changes in marketing KPIs (Key Performance Indicators), budgets and results. By completing this survey, you are confirming that you work for a technology company and you have budget authority.  This survey contains 17 multiple choice questions and will take about five minutes to complete.

If you include your email at the end of the survey, we’ll be happy to send you the final report.

 Thank you!

 

Question Title

* 1. I am a VP of Marketing, Director or CMO responsible for developing and running marketing programs and I have budget authority

Question Title

* 2. Have your annual marketing KPIs changed since March, 2020?

Question Title

* 3. Has your marketing budget changed since the pandemic hit?

Question Title

* 4. Did you increase your budget for any of the following programs since March, 2020 (above your original plan)? Check all that apply:

Question Title

* 5. Did you decrease your budget for any of the following programs since March, 2020 (above your original plan)? Check all that apply:

Question Title

* 6. With the budget changes you have made, are you (please check one):

Question Title

* 7. Do you think you’ll meet your KPIs for this year?

Question Title

* 8. If you achieve your KPIs, are you expecting a bonus?

Question Title

* 9. If you don't achieve your KPI's, is there a consequence?

Question Title

* 10. Will COVID-19 impact the way you budget and plan to achieve marketing KPIs in the future?

Question Title

* 11. If COVID-19 has impacted your spending perspective, what will you spend less on (check all that apply):

Question Title

* 12. If COVID-19 has impacted your spending perspective, what will you spend more on (check all that apply):

Question Title

* 13. Describe your company (check only one):

Question Title

* 14. Describe your revenue (check only one):

Question Title

* 15. Tell us where your Headquarters are located (check only one):

Question Title

* 16. Tell us which industry, within the Tech industry, best describes where your company fits (check only one):

Question Title

* 17. If you complete this survey, please provide your email and we will send you the report, once it is completed.

0 of 17 answered
 

T