You are invited to participate to the Organic Food Industry: Consumer Perception survey. In this survey, approximately [100] people will be asked to complete a survey which includes questions about the research enquiry. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for this research study to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. 
Thank you very much for your time and support. Please start with the survey now by clicking on the OK button below.

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* 1. Gender

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* 2. What is your age?

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* 3. What is your approximate annualy average income?

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* 4. Where do you usually shop for food ?

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* 5. Do you purchase/or consume organic foods?

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* 6. “It is essential that I consume organic foods.”

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* 7. To what extent you agree or disagree with the following statements:

  Strongly disagree Disagree Neutral Agree Strongly agree
Lot of literature in the market is available to raise awareness level about “Organic Products”
Lot of TV ads and other programs are raising awareness level of general public about “Organic Food Products”

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* 8. Does the idea of eating genetically modified foods or fortified foods bother you at all?

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* 9. Do you feel that you eat healthy?

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* 10. Whether you presently buy organic food or not, please indicate how important each of the following factors would be to make you more likely to buy organic:

  Not at all important Slightly important  Quite important  Very important   Extremely important
Lower price for organic food
More knowledge about organic food
Greater availability of organic food
More advertisements for organic food
Wider product selection for organic food
Strong influence from friends/family
Scientific evidence organic foods are healthier

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* 11. Are you concerned about the effects that non-organic farming has on the environment?

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* 12. Do you think organic food is healthier and more nutritious?

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* 13. Do you recognize any of these symbols?

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* 14. How important is each attribute to you when purchasing products?

  Extremely Important Very Important Quite Important Slightly Important Not At All Important
The product is the best value for my money
Fat %
The product is pesticide-free
Organically Produced
Packaging
Free From
The product is produced by a major brand name
The product is fresh

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* 15. Please indicate how much you agree with the following statements:

   Strongly Agree  Agree Neither   Disagree Strongly Disagree 
Buying organic food shows that I care about what I put into my body.
Buying organic food shows that I care about the environment.
Buying organic food means that I care more about value than price.
There is little difference between buying organic food or non-organic food.

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* 16. Please indicate the highest level of education you have acheived.

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* 17. How important are the following factors when purchasing food products?

  Extremely Important Very Important   Quite Important Slightly Important Not At All
Brands I Trust
Lowest price
Items on sale
Information I found online
TV/Radio Advertisments
Suggestion from family/friends
Product label information

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* 18. When shopping for groceries, please indicate the importance of the following methods for identifying information about food products.

  Extremly important Very important Quite important Slightly important Not at all
Store Employee
Food Labels
Family/Friends
Past Purchase Experience
Social media

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