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* 1. How many times have you flown Southwest Airlines in the past 5 years?

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* 2. Were you happy with your overall experience?

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* 3. What attributes do you like about Southwest Airlines?

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* 4. How safe do you feel flying on Southwest Airlines?

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* 5. How reliable is Southwest Airlines?

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* 6. How do you prefer to book flights with Southwest Airlines?

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* 7. Would you say Southwest Airlines uses new technology effectively? (ex: Mobile website that allows you to check in, check for flight staus, and change your flight.)

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* 8. What could Southwest Airlines do to make you want to fly with them more?

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* 9. Would you fly again with Southwest Airlines?

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* 10. How likely are you to recommend Southwest Airlines to others?

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