2020 Precision Farming Dealer Benchmark Survey

Precision Farming Dealer is looking for your help in creating an authoritative benchmark study of precision farming operations at North American dealerships. Please complete this 37-question survey. All data will remain anonymous. Following tabulation, complete results will be sent to all responding dealers.

As a thank you for participating, you will be eligible for a special discounted registration offer for the 2020 Dealership Minds Summit in Omaha AND the 2021 Precision Farming Dealer Summit in Indianapolis. 

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* 1. To receive a copy of the benchmark study results and qualify for a special discounted registration
rate for the 2021 Precision Farming Dealer Summit, please provide the following information:

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* 2. Please indicate the structure that best describes your business: (check only one)

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* 3. How many total ag locations does your dealership operate? (select one)

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* 4. What is the primary objective of your dealership's precision farming business? (select one)

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* 5. What percent of your precision farming staff are allocated in the following departments? (must total 100%) Please fill in 0 if answer is 0% or not available.

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* 6. Who is the most influential individual within your dealership when it comes to precision sales and service decisions? (select one)

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* 7. Define by job title the influence your dealership's staff has on adding/developing new precision products and services (choose one per category):

  Most Influential Somewhat Influential Least Influential
Owner/Dealer Principle
Precision Farming Manager
Precision Farming Specialist
In-House/Staff Agronomist
Service Manager/Technician
Sales Manager/Precision Salesperson
Marketing Manager

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* 8. How much influence does the primary precision farming decision-maker at your dealership have in the following areas? (chose one per category)

  Most Influential Somewhat Influential Least Influential
Adding a new precision product or platform
Adding a new precision service
Hiring additional precision staff
Making precision product recommendations to farm customers

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* 9. How many of your dealership's precision staff fall under the following job titles? (answer 0 if the answer is 0)

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* 10. How often do you recommend or provide a precision hardware/service solution to customers that is outside of your dealership's primary precision product line(s)? (select one)

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* 11. What precision product lines does your dealership carry? (select all that apply)

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