Why participate in this data set?
The 'Hotel Rescue'  Benchmark Performance Report is an Independent capture of statistical data points and subjective scoring of key performance indicators for the accommodation business sector. We capture and score these KPI's for Hotels, Motels, B&B's and Serviced Apartments to provide insight to owners and operators of these businesses. 

By completing this brief survey, you will receive a summary report of not only your scores but a comparison of your results against the data set so you can identify areas you may like to improve in your sales, marketing and operations. We ask that you focus on your last 12 months of performance in answering these questions.

After you submit your answers, we will then complete the data set by conducting some external analysis of your business and provide some ranking for you in these areas.

Going forward, we are able to revsiit your position each year if you choose, so you can continually get an updated pulse of how you sit in the market place against your competitors.

The Benchmark Report that you will receive will score and rank you on the following areas:
  • Occupancy
  • Average Rate
  • RevPar
  • Online Visibility
  • Your Hotel Website
  • Distribution
  • Pricing
  • Reputation Management
We appreciate your time and promise to deliver high value content to you as a reward for doing so.

Oh, and just so you know, Hotel Rescue is a Training, Coaching and Implementation system focused on maximising the potential of accommodation businesses by improving Promotions, Performance and Profits. We believe in building the 'smarts' in hospitality professionals and equipping individuals with the skills they need need to drive technology, instead of letting the technology drive the business.

Every year our mission is to help over 100 properties achieve at least 50% growth in their business.

We'd like you to be one of them!

Thank you

Michael Harper & Andreas Palmqvist
Co-Founders Hotel Rescue

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* 1. Which of the following best describes you?

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* 2. Are you a 'Rookie' or a 'Seasoned Vet' ? 
How long have you worked in the accommodation industry?

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* 3. Number of Rooms/Apartments

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* 4. How would classify your company/business?

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* 5. In the last 12 months, what has been your Occupancy Percentage?

0 Occupancy % 100
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i We adjusted the number you entered based on the slider’s scale.

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* 6. In the last 12 months, what was your Average Room Rate?
Divide annual rooms revenue by total rooms sold for the year (eg: Annual Revenue/Rooms Sold)

0 Average Room Rate $$$ 300
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i We adjusted the number you entered based on the slider’s scale.

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* 7. Are you using a PMS? (Property Management Software)

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* 8. If using a PMS, how would you rate your utilisation and getting the most out of the technology?

Poor / Only using the very basics PMS Utilisation Maximising 80% of its features and functionality.
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i We adjusted the number you entered based on the slider’s scale.

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* 9. How Many Online Distribution Channels are you using?
(eg: Booking.com, Wotif, Expedia)

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* 10. How do you distrubute your rates and inventory?

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* 11. How regularly do you monitor and adjust your rates?

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* 12. What is your #1 single, biggest challenge RIGHT NOW in running your Accommodation Business?
(Please be as specific as possible and as detailed as possible...Go beyond just 'team' or 'marketing' or 'sales.')
The more specific and detailed you are, the more likely we'll be able to cover YOUR topic in future content releases.

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* 13. Rank the below areas from LEAST challenging (1), to MOST Challenging (9)

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* 14. Would you like to get a copy of the survey results?
If yes, please provide your details below. (not compulsory, you can remain anonymous)

 
 100% of survey complete.

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