5 minute ice cream survey

The Devil's Own Ice Creamery survey

This short survey takes about 5 minutes and helps us understand your ice-cream preferences. By completing this, you also have the chance to win a $50 The Devil's Own Ice Creamery gift card.

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* 1. How often do you eat ice cream?

Every day

Several times per week

Once or twice per week

A few times a month

Rarely

Never

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* 2. When do you most often eat ice cream?

I eat ice cream year-round

I eat ice cream seasonally (e.g. summer only)

I eat ice cream only on special occasions

Other (please specify)

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* 3. How much money would you say you spend per month on ice cream?

Over $100

$76-100

$51-75

$26-50

$1-25

I don't buy ice cream every month

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* 4. How much ice cream does your family regularly consume per week, on average?

More than 2L per week

Between 1-2L per week

Less than 1L per week

We hardly ever eat ice cream

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* 5. What matters most to you when choosing ice cream? (Select up to 3)

Flavour

Texture

Quality of ingredients

Price

Dietary options

Brand / reputation

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* 6. Before today, were you aware of The Devil's Own Ice Creamery?

Yes

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* 7. How much of your ice cream would you say you purchase from The Devil's Own Ice Creamery compared to other brands?

100%

76-99%

51-75%

26-50%

Less than 25%

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* 8. If you purchase from The Devil's Own Ice Creamery, where do you usually buy it from? Select as many as applicable

In-store

From the food van

Local stockists

At restaurants

Other (please specify)

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* 9. If our ice cream was more accessible, how would that impact how much you would buy from The Devil's Own?

I would buy a lot more

I would buy a little more

I would buy about the same

I would buy a little less

I would buy a lot less

Other (please specify)

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* 10. If we were to expand our business, what is the one thing you would like to see?

Change of location for greater accessibility

A second shop front

Having the food van at more events

Being able to order your products at restaurants

Being able to buy your products at my local supermarket

Other (please specify)

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* 11. How likely are you to recommend The Devil's Own Ice Creamery to others? Scale from 0 (Not at all likely) to 10 (Extremely likely)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 12. Optional: What is your age?

Under 18

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 or older

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* 13. Optional: If you would like to enter our draw for a $50 gift card, please answer the following two questions. Otherwise, please leave them blank.

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* 14. Your name:

Thank you for taking the time to complete our survey.