How B2B tech sales reps are approaching 2023

We’re heading for a deep recession

Times will get a little bit tougher

It will be about the same as 2022

Things will improve slightly

Things will improve significantly

I have no idea

Increased significantly

Increased slightly

About the same

Decreased slightly

Decreased significantly

Sales cycle will be longer

Sales cycle will be about the same length

Sales cycle will be shorter

Unsure

Reduced budgets in customer/prospect companies

Reduced sales and marketing budgets in my company

Lengthening sales cycles

Widespread layoffs in customer/prospect companies

An impending recession

Increased competition

Hiring/retaining sales talent

Getting clear and compelling messaging from marketing

Unrealistic revenue targets

Lack of adequate sales enablement/sales support

Other (please specify)