AAM Minute April 2021 - What Do You Think? Question Title * 1. Rate your firm's use of buyer personas on a scale of 1-5 with 1 being that you do not use them and 5 being that you use them frequently. 1 2 3 4 5 1 2 3 4 5 Question Title * 2. What tools have you used to create buyer personas? Online resource templates Custom tools that we created Interviews with current clients Other (please specify) Question Title * 3. How many different buyer personas does your firm have? 1 2 3 4 5+ Done