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Dragon Customer Sunglass Survey
1.
What is your full name?
2.
What is your email?
3.
How old are you?
12-17
18-23
24-29
30-35
36-41
42-47
48+
4.
Where do you call home? (Town & State)
Country
State
City/Town/Suburb
5.
How many pairs of sunglasses do you own and use regularly?
0-1
2-3
4-5
6+
6.
When did you last buy a pair of sunnies?
0-3 Months ago
3-6 months ago
6-12 months ago
12-18 months ago
18 months +
7.
What were they?
Dragon
Oakley
Otis
Carve
Epokhe
Ray Ban
Pit Viper
Sito
Blenders
Smith
Liive
Versace
Other (please specify)
8.
Why did you choose that pair?
Price
Colour
Brand
Quality
Other (please specify)
9.
What features or qualities are most important to you when you purchase sunnies? (select 3 options)
Style and fashion
Frame shape
Lens colour
Frame colour
Lens quality
Price
Durability
Sustainability
Brand name
On Trend
What my favourite surfer/influencer wears
Materials
Other (please specify)
10.
What shape tickles your fancy the most?
Cat Eye
Square
Rectangle
Round
Shield (one lens)
Wrap around
Other (please specify)
11.
Would you spend more money on sunnies if they were polarised?
Yes
No
What is Polarised
Depends on Price
12.
When choosing a sunglass, does lens colour impact your decision?
Yes
No
13.
What is the difference between premium and non-premium eyewear?
Lenses
Frames
Marketing
They’re all the same, that’s why I only buy servo sunnies
Other (please specify)
14.
Where are you buying your shades?
Local surf/skate/street store
Online (direct from brand)
Online retailer
Sunglass specific store
Other (please specify)
15.
Does the shop staff influence your decision making?
Yes
No
16.
What information would you rely on shop staff to provide?
Newest technology
Information about lenses
Materials used
Trend and style
What's on sale
Other (please specify)
17.
Congratulations you just won a $1000 voucher to your favourite surf store. What are you buying? (pick 3 options)
Tees
Pants
Shoes
Sunnies
Jacket
Wetsuit
Boardies
Other (please specify)
18.
Do you surf? Or ski/snowboard? Or both?
Surf
Ski/board
Both
19.
The surf is pumping AND it dumped a metre of snow at the resorts- which way you heading?
Surf all day
Gotta get those first chair laps
I need to do both somehow!
20.
What other sports/lifestyle activities do you participate in (select 3)
Aussie Rules/Rugby/Rugby league
Skating
Mountain biking
Cycling
Hiking/Camping
Fishing
Ten pin bowling
Golf
Photography/video
Music is my life!
Kayaking
Going to live gigs
I’m a night owl!
Hockey/soccer
Bodyboard
Ride horses
Farmer
Ride Dirt bikes
Hunting
Riding Jetskis
Tennis
Other (please specify)
21.
What is your profession
Tradesman
Finance
Sales
Medicine
Emergency Services
Retail
Hospo
Communications/Marketing
I.T
Other (please specify)
22.
How often do you surf
Everyday
Couple times a week
Weekend warrior
Once a fortnight if I’m lucky
Only When I go on holiday
Once a year
23.
Do you keep up with the latest trends in surfing?
Yes
No
I try to – there is so much content
24.
How do you consume your surf content (pick 3)
Stab premium
WSL
Surfline
Swellnet
Instagram
Surfing vlogs
Surfing Magazines
Olympics
Other (please specify)
25.
If you had to chose one of the following, what would you chose
STAB
WSL
What is STAB and the WSL?
Neither
26.
How important is Brand reputation when it comes to buying anything
Very important
Bigger the brand – better the quality
I don’t really take notice
I only prefer to shop the up-and-coming brands
Other (please specify)
27.
How much does the endorsement of an athlete impact your likelihood to purchase something
I only buy what top level athletes buy
I pay attention to certain athletes style
Not much, they’re all sellouts!
Other (please specify)