#124098 Advertising Survey

SIS Research is conducting compensated interviews on the topic of digital advertising. Please complete a short pre-screening survey to be considered for this project. Those who match the study criteria, are scheduled and complete the interview you will receive a compensation of 175 dollars

1.What is your name

2.What is your best contact phone

3.What city/town do you live in currently?

4.What is your email address?

5.What state do you live in currently

7.Which of the following categories best describes your employment status?

11.Which of the following best describes your role in making marketing and advertising decisions (e.g. where to advertise, how much to spend..)

I make decisions by myself

I make advertising decisions along with someone else at my place of business

I make advertising decisions along with someone else I hire (e.g. ad agency)

Individuals and or businesses hire me to manage their advertising

I do not make any advertising decisions

12.What is your seniority level?

C-Level (CEO, CFO, CIO, Owner, Partner, President)

Vice President (e.g. EVP, SVP, AVP, VP)

Director (e.g. Group Director, Senior Director, Director)

Manager (e.g. Group Manager, Senior Manager, Manager, Program Manager)

Analyst

Assistant or Associate

Administrative (Clerical or Support Staff)

None of these

13.Which best describes where you work?

Private company responsible for our own advertising

Media Agency (Media Planning Media Buying, Media Measuring)

Internet and digital Agency

Creative Agency

None of the above

15.Which of the following describes your organizations approach to advertising and ad budgetting?

We have a defined process with budgets allocated monthly, quarterly or annually

We don't have a defined process, but we assign budget for initiatives periodically

We don't advertise

I don't know.