#124098 Advertising SIS Research is conducting compensated interviews on the topic of digital advertising. Please complete a short pre-screening survey to be considered for this project. Those who match the study criteria, are scheduled and complete the interview you will receive a compensation of 175 dollars Question Title * 1. What is your name Question Title * 2. What is your best contact phone Question Title * 3. What city/town do you live in currently? Question Title * 4. What is your email address? Question Title * 5. What state do you live in currently Question Title * 6. Please tell us your age Under 17 Years 18-21 Years 22-24 Years 25-34 Years 35-44 Years 45-54 Years 55-64 Years Over 65 Years Question Title * 7. Which of the following categories best describes your employment status? Employed, working full-time Employed, working part-time Not employed, looking for work Not employed, NOT looking for work Retired Disabled, not able to work Question Title * 8. Do you or any of your immediate family members, work or do contract work for any of the following companies? Amazon Apple Bank of America Chase Costco Meta/Facebook Google Microsoft Oracle Salesforce Target Walmart Wells Fargo None of these Question Title * 9. How many employees does your organization have worldwide? Best Estimate Just Me 2-9 People 10-19 People 20-99 People 100-299 People 300-499 People 500-999 People 1000-4999 People More than 5000 People Question Title * 10. At your organization which best describes the department you work in? Executive Team (President, Owner, CEO) Compliance (Risk Management) Corporate Strategy (e.g. Mergers and Aquisitions) Customer Service Facilities Finance Human Resources Information Technology (IT) Legal Marketing or Advertising Operations, Administrative, Operations/Logistics Product Web Development or Engineering Purchasing/Procurement Research Sales Information Security/Cyber Security Corporate Communications Other (please specify) Question Title * 11. Which of the following best describes your role in making marketing and advertising decisions (e.g. where to advertise, how much to spend..) I make decisions by myself I make advertising decisions along with someone else at my place of business I make advertising decisions along with someone else I hire (e.g. ad agency) Individuals and or businesses hire me to manage their advertising I do not make any advertising decisions Question Title * 12. What is your seniority level? C-Level (CEO, CFO, CIO, Owner, Partner, President) Vice President (e.g. EVP, SVP, AVP, VP) Director (e.g. Group Director, Senior Director, Director) Manager (e.g. Group Manager, Senior Manager, Manager, Program Manager) Analyst Assistant or Associate Administrative (Clerical or Support Staff) None of these Question Title * 13. Which best describes where you work? Private company responsible for our own advertising Media Agency (Media Planning Media Buying, Media Measuring) Internet and digital Agency Creative Agency None of the above Question Title * 14. What industry is your company in Consumer Packaged Goods Technology Retail Finance Phrama Media and Entertainment Automotive/Transportation Hospitality (non food Service) Restaurant/Food Service Manufacturing Government (e.g. Federal, State, Local) Market Research Non Profit Healthcare Education/Academia Travel Prefer not to say Question Title * 15. Which of the following describes your organizations approach to advertising and ad budgetting? We have a defined process with budgets allocated monthly, quarterly or annually We don't have a defined process, but we assign budget for initiatives periodically We don't advertise I don't know. Question Title * 16. What marketing or advertising tools do you use at the business you work for? A business Website Direct Mail (Postcards sent to homes...) Google Business Profile (Free profile on search and maps) Magazine or Newspaper Ads Media (radio tv...) Paid Online ads (facebook, google, yelp...) Printed Flyers Social Media None Other (please specify) Question Title * 17. What are your main business goals when advertising online? Building brand awareness Communicating your business values Getting new customers to call you Getting new customers to book online or make a reservation Getting new customers to email you Getting new customers to walk in the door Interacting with existing customers Reaching new potential employee/hiring Showcasing your offerings and customer reviews Standing out from the competition Other (please specify) Question Title * 18. What are your main business goals when advertising online? Building Brand Awareness Communicating your business's values Getting new customers to call you Getting new customers to book online or make a reservation Getting new customers to walk in your door interacting with existing customers Reaching new potential employee/hiring Showcasing your offerings an customer reviews Standing out from the competition Other (please specify) Next