Outline of the program: The EAAA producer endorsement will create a "community of ecological farmers" who through peer review, self development, assessment and mutual assistance create a brand that will give consumers confidence that the produce they buy was grown under an ecological paradigm. The endorsement scheme will also serve to help farmers "climb the ladder" from conventional industrial agriculture to an ecologically driven farming system. The other pillars of the EAAA will lay foundations for this growth through education, guidance on ethics and research on social and natural ecology.
Goals of the program: * To allow farmers to enter a supportive environment that fosters their desire to become more ecological in their farming
* To allow farmers to learn both practice and theory from other members and from the EAAA through community support and workshops.
* To allow farmers to be recognised by their peers for outstanding work in ecological farming creating a sense of pride in their work.
* To allow farmers to be recognised by their consumers for taking the effort and time to farm sustainably.
* To allow consumers to select produce that is grown ecologically and not through an industrial agriculture process.