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CIWT Community Feedback Survey

Hello!

The Central Iowa Water Trails project is looking for community input and feedback to guide our efforts to create a memorable and unified brand that will attract users, promoters, funders, advocates, tourists and residents. This brand identity will apply to an entire network of water trails throughout Central Iowa. The project's findings and recommendations will aid our communication efforts and help us achieve our goals of environmental conservation, water safety, economic development, workforce and tourism attraction, and outdoor recreation.

 This survey is part of our outreach to the community and your input is valuable to the success of this branding project. Your answers are anonymous and will only be used to help develop the brand. This survey should take about 10 minutes. Thank you for your participation.
1.What is your age?
2.What gender do you identify as? (Check all that apply)
3.Do you identify yourself as (Check all that apply)
4.Are you a person living with a disability?
5.Is there a person in your household living with a disability?
6.Are you a person who has ever served on active duty in the US Armed Forces, Reserves or National Guard?
7.What is your race or ethnicity?
8.What is your household income?
9.What of the following describes your current relationship status?
10.Do you have children (under 17) who live in your household of which you are parent or guardian?
11.In what town or city is your primary residence?
12.Would you say you live in an urban area (in a metro/city/town), rural area (countryside or areas outside cities or towns), or suburban area (between an urban area and a rural area)?
13.How familiar are you with the Central Iowa Water Trails project?
14.How often do you, yourself, purposely visit a Central Iowa Water Trail?

You can think of a Central Iowa Water Trail as a place for recreation that includes rivers, creeks, lakes, banks, surrounding trails/parks/green spaces/forest.

Some examples of Central Iowa Water Trails are the following areas:
Beaver Creek
Des Moines River
Four Mile Creek
Middle and North Rivers
Mud Creek
Raccoon River
Skunk River
Chichaqua Bottoms
Walnut Creek

Water trails help re-connect Iowans to their waterways’ history, heritage, geology, fisheries, and wildlife. Water trails provide adequate access and can include amenities like riverside camping, wild spaces, picnic areas.
15.What types of activities do you, yourself, typically do in and along the Water Trails? (Check all that apply)
16.What types of activities do you, yourself, wish you could do more of and along the Water Trails? (Check all that apply)
17.Think of all the reasons why you, yourself, visit the Central Iowa Water Trails. What are some of your reasons? The reasons are not the activities you do, but why you do them; i.e. Why do you fish? Why do you row?
18.Think of all the reasons why you, yourself, don’t visit the Central Iowa Water Trails more. What are some of your reasons?
19.In your mind, once completed, what benefits do you think the Central Iowa Water Trails will offer you?
20.In your mind, once completed, what benefits do you think the Central Iowa Water Trails once will offer Central Iowa?
21.Part of our task is to develop a brand promise for Central Iowa Water Trails. A brand promise is what the Central Iowa Water Trails promises you will experience when you engage with any part of it, from signage to e-mails to the rivers themselves. A brand promise is aspirational (we may not be able to deliver quite yet) and is not a tagline.

Here is what we’ve come up with so far:

These transformational water trails are a call for Iowans (and Iowans at heart) to return to the water—a fun and adventurous escape to a place that evokes discovery, connection, and new regard for our precious waters.

How much do you agree or disagree that this should be what the CIWT promises?
22.What would you like to see CIWT promise(s) be?
23.We also are developing brand attributes, i.e. personally traits for the brand: how it looks, feels, speaks, sounds. This helps create logos, signage and visuals. Imagine someone waved a magic wand and made these places the best possible water trails they could be – safer, more accessible, improve environmental protection, attract visitors, build the economy and offer more recreational opportunities.

With all this in mind, please rate how appealing, associated and important you find the following words for the future state of the Central Iowa Water Trails.

24.Welcoming

Offering a myriad of experiences from gentle to wild, these waters feel comfortable, inviting and accessible for Iowans and visitors of all ages, backgrounds, and walks of life.

More: Friendly, Inclusive, Unpretentious

How appealing do you find this attribute?
25.How associated with the water trails do you find this attribute?
26.How important for the water trails brand do you find this attribute?
27.Buoyant

The joy that people experience in and around these Iowa water trails lifts spirits and engages new waves of enthusiasts eager to share their bounty.

More: Cheerful, Sunny, Carefree, Fun

How appealing do you find this attribute?
28.How associated with the water trails do you find this attribute?
29.How important for the water trails brand do you find this attribute?
30.Spirited

These scenic places and the people who enjoy them are lively, determined and steadfast, offering experiences both favorite and new.

More: Active, Enduring

How appealing do you find this attribute?
31.How associated with the water trails do you find this attribute?
32.How important for the water trails brand do you find this attribute?
33.Empowering

These Iowa water trails spur the soul and stir the imagination, beckoning you to step into, discover and share all that Iowa’s nature offers.

More: Galvanizing, Animating, Stimulating

How appealing do you find this attribute?
34.How associated with the water trails do you find this attribute?
35.How important for the water trails brand do you find this attribute?
36.Are there any attributes you think are missing from this list? If so, what are they?
37.What would you like the new name for the Central Iowa Water Trails to be and why?
(List as many as you would like)
38.Anything else you would like us to know?
39.Branding the trails is  a foundation for better and more consistent communications. And we know there are many other areas regarding accessibility, compliance and inclusion that we need to address as the project moves forward. Add your e-mail here if you would like to stay engaged in this important process. We promise we won't send you spam.
Current Progress,
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