Strategic Plan Local Chapter Feedback

This survey is in two main parts and should take about 15 minutes. The first part asks for your feedback about the long term impact Audubon should aim to achieve.  The second part asks for your feedback on aspects of our culture and belonging to the Audubon movement.

We are looking for your response as an individual Chapter leader or member. Please encourage others from your Chapter to respond to this survey as well. In this survey “Audubon” includes Chapters and the National Audubon Society.

Thank you for your attention.  Your ideas and feedback will help us build a great strategy to guide and inspire our work.

Conservation Impact
 
As conservationists we operate in complex systems that take time to respond in a measurable way. To anchor Audubon’s work in a shared destination we are identifying a long-term (multi-decade) North Star to guide our work. Setting a multi-decade North Star allows us to consider the significant, long-term impact we aim to achieve, while also being visionary and aspirational. We will also set some five-year milestones to measure our progress towards this over the life of our next plan.

The concepts proposed for our North Star and that we will use as a guide and work towards are:

1. When we protect what birds need, we sustain ourselves too.
2. Birds thrive across the Western Hemisphere
3. Audubon is a diverse and growing movement
4. Audubon is a powerful force for conservation

Birds tell us. When we protect what birds need, we sustain ourselves too. 
This means that Audubon remains committed to birds as our focus. This statement explicitly clarifies that our “why” includes protecting birds for their intrinsic value as well as their role as indicators and bridge builders to broader environmental issues like clean air, clean water, and healthy communities. This is the meaning of our “Birds Tell Us” message.
 
Birds thrive across the Western Hemisphere
This means that Audubon commits to follow the science that tells us a full-life cycle approach to conservation is necessary to protect birds, with a focused and increased investment that spans the Western Hemisphere.  
 
Audubon is a diverse and growing movement
Audubon is well-positioned to access the 47M+ people in the US and the millions more in Canada and Latin America who identify themselves as birdwatchers, and also to engage with the conservationists of tomorrow. The composition of our movement must reflect the people in the communities where we work and that birds need.
 
Audubon is a force for conservation
Audubon aims to have a direct and positive impact on the environment beyond solely bird population trends. An engaged movement can be activated for action on climate, clean water, clean air, and other issues with direct and broad interest to people and communities. Because people need what birds need, and vice versa.

Culture of Belonging

At Audubon we’re building an organizational culture centered in a strong sense of belonging - where people in Audubon feel valued, seen, connected, and supported.  We are very interested in learning how this concept resonates with you, and how you experience a sense of belonging at Audubon. This information will help us all deepen our relationship and enhance our impact.

Additional Considerations

We know that the National Audubon Society’s strategic direction can impact you and your Chapter's work. That is one reason we are asking for your input early in the process. We will ask for your involvement again later in the process as we consider the specific actions we should take and implementation.