THE REAL DIXIE NAME CHANGE SURVEY

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* 1. Dixie State University’s Administration and Board of Trustees is attempting to change the name of the school and remove the word “Dixie.” Do you support keeping the name Dixie State University?

Yes

It does not matter to me

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* 2. President Richard “Biff” Williams is transitioning the university to a “polytechnic” model. Without looking it up, do you know the definition of the word “polytechnic” as it refers to higher education?

Yes

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* 3. President Williams has said he likes the word “polytechnic." Do you support adding the word “polytechnic” to the name of the university if the name:

Yes

No opinion

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* 4. Names for Dixie State University to best lead the school in the future.

Dixie State University - Keep the current name

Utah's Dixie University

A name that includes polytechnic with or without the name, Dixie.

List names you think are best for the school that are not listed above:

Other (please specify)

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* 5. Share feelings about the school's name. Why do you feel the name should include or not include the name, "Dixie"?

List your feelings here:

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* 6. Dixie State University President Richard Biff Williams is (check one)

Doing a great job and has my full support

I have no confidence in President Williams and feel he is not providing the type of leadership I can support.

No opinion

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* 7. Will you vote for elected officials who publicly stand up to support the name "Dixie" in Dixie State University?

Yes

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* 8. Attendance at Dixie State University or Dixie College.

I have attended Dixie State University or Dixie College in the past.

I am a graduate of Dixie State University or Dixie College.

I attended Dixie State University, but I did not graduate.

I am a current student at Dixie State University.

I plan to attend Dixie State University in the future.

I have never attended Dixie State University and will not in the future.

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* 9. Your age (check one)

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 10. I currently have family members or friends attending Dixie State University.

Yes

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* 11. I have family or friends who plan to attend Dixie State University in the future.

Yes

Not sure

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* 12. I will strongly discourage my family members or friends from attending Dixie State University if the name "Dixie" is removed.

Yes

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* 13. If you have supported Dixie State University in the past AND if the name “Dixie” is removed from the name of the school, will you continue to support the university: (check all that apply)

I will no longer donate any funds if Dixie is removed.

I will no longer attend any Dixie State sporting events if Dixie is removed.

I will no longer attend any theater, music or fine arts events at Dixie State if Dixie is removed.

I will no longer participate as a volunteer at Dixie State if Dixie is removed.

I will continue to support all Dixie State events and volunteer even if Dixie State if Dixie is removed.

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* 14. Donations to Dixie State University. I regularly donate....

Less than $500 per year

$500 to $1,000 per year

$1000 to $2,500 per year

$2,500 to $5,000 per year

$5,000 to $10,000 per year

More than $10,000 per year

I do not currently donate financially to Dixie State University, but have in the past.

I have never donated financially to Dixie State University.

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* 15. Dixie State University hired Cicero Group, LP in 2020 to conduct a perception study regarding the name “Dixie.” Check ALL that apply:

I did not take the Cicero Survey.

I did take the Cicero Survey.

I thought the survey was fair.

I thought the study was targeted and biased to illicit a pre-determined negative outcome desired by university officials.

I do not know anything about the Cicero survey.

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* 16. Regarding the Cicero perception study results. Check all that apply.

I do not trust the Cicero Survey results.

I believe the Cicero report was biased, construed and unfair.

I trust the Cicero Survey results and believe the results were factual.

I have no opinion.

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* 17. Recently, Dixie State University hired Love Communications to conduct another survey regarding a new name for the school. Check ALL that apply.

I participated in the survey.

I believe the Love Communications survey was biased and misleading.

I did not participate in the survey.

I believe the Love Communications survey was fair and unbiased.

I have no opinion.

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* 18. Do you feel the proposed name change issue has been handled in a professional and fair manner by Dixie State University Administration and the DSU Board of Trustees?

Yes

Why:

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* 19. Looking to the future of the University, what do you feel could be improved at Dixie State?

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* 20. What do you think Dixie State University is doing well?

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* 21. Do you believe if Dixie is removed from the name of the university that more students and better faculty will come to the school?

Yes

No opinion

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* 22. Do you feel the community and alumni and their many and varied contributions are an important part of Dixie State University?

Yes

No opinion

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* 23. Do you feel that the community, students, alumni, faculty and staff could have been informed in a more truthful, transparent and respectful manner throughout the Administration’s and Board of Trustees’ attempt to rename the school?

Yes

No opinion

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* 24. Do you feel that the past 110 years of heritage and sacrifice of Washington County’s early settlers and those who came after is being dismissed and mocked by the Dixie State University Administration and Board of Trustees who seek to delete the name “Dixie” from Dixie State University?

Yes

No opinion

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* 25. Are you a descendant of any of the original settlers of Washington County who came to the area from the 1850s-1900s?

Yes

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* 26. Current residence. Check ALL that apply.

I am a lifelong resident of Southwestern Utah.

I currently live in Washington County, Utah.

I live in Iron or Kane County.

I live in Utah outside of Washington, Iron or Kane County

I was born in Washington County, left and later returned.

I am not a native to the St. George area.

I moved to the St. George area within the past 5 years.

I moved to the St. George area 5 to 10 years ago.

I moved to the St. George area 11 to 20 years ago.

I moved to the St. George area more than 20 years ago.

I have never lived in Southwestern Utah.

I have never lived in Utah.

I lived outside of the State of Utah now.

I live outside of the United States now.

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* 27. Do you believe having Dixie State on a resume is problematic when going to a job interview?

Yes

Not sure

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* 28. Do you believe that recent alumni are embarrassed to wear Dixie State apparel outside of the State of Utah?

Yes

Not sure

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* 29. University officials have unofficially floated the unconfirmed story of a huge donation by Toyota that is stalled due to the Dixie name. Thus, please answer the following question: At what price should Dixie give up its name to a donor that prefers a different name?

$5 million

$20 million

$50 million

$100 million

no price, the Dixie name should not be for sale