$150 Car Owner Study

Lone Star Market Research is looking for Austin Area folks, ages 35-54 and up to participate in a Car Owner Study. We are looking for specific brands and models. Please fill out the short survey and we will call qualified applicants. Focus group participants will receive $150 cash and we have evening time slots on Wednesday 3/22 and Thursday 3/23.

Note:
For each research effort we conduct, we need to make sure that we invite people who match our
target profile for the product we are researching. We also want to get a good balance of ages,
products used, and product knowledge, so please be honest and thorough with your answers.
If you're not a match for this particular study, we'll be scheduling more that may be right for you.
Space for this study is limited and not everyone will be selected to participate.
Should you be selected to participate, and after successful completion of the focus group, you'll
receive: $150 cash.

**Please note that you will not be compensated for responding to this questionnaire; you will only be
compensated if you are invited and complete the study.**

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* 1. Please leave blank-for office use:

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* 2. contact info

Name: *

Employer:

Occupation:

ZIP/Postal Code: *

Email Address: *

Phone Number: *

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* 3. Gender

Male

Female

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* 4. Age

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* 5. Ethnicity

Caucasian

Hispanic

African American

Asian

Other

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* 6. Household income

less than 30K

30-50K

50-75K

75-100K

100K+

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* 7. Education

less than High School

High School

Some college

College grad

Some Post Grad

Post Grad

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* 8. Marital status

Single

Married/living with a partner

Divorced/Widow

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* 9. Do you have children under the age of 18 in the household?

Yes

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* 10. When is the last time, if ever you participated in a market research project?

Never

Within the past 6 months

More than six months

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* 11. What is the MAKE & MODEL of the primary vehicle you drive most often?

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* 12. What Year is your primary vehicle. The one you drive most often?

2005 or older

2005-2012

2013-2017

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* 13. What is the year, make and model of all other vehicles in the household?

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* 14. Which of the following statement best describe you. ( check all that apply)

I desire performance in my vehicle

I want a practical, no frills vehicle

I want good fuel economy

I like speed and power

I like "muscle" cars

I like luxury cars

I just need a functional vehicle

I want a vehicle that makes me feel adventurous

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* 15. For my next vehicle, I would consider the following Brands....

	Would definitely consider	Might consider	Definitely would not consider
Chevrolet	Chevrolet Would definitely consider	Chevrolet Might consider	Chevrolet Definitely would not consider
Dodge	Dodge Would definitely consider	Dodge Might consider	Dodge Definitely would not consider
Ford	Ford Would definitely consider	Ford Might consider	Ford Definitely would not consider
Toyota	Toyota Would definitely consider	Toyota Might consider	Toyota Definitely would not consider
Hyundai	Hyundai Would definitely consider	Hyundai Might consider	Hyundai Definitely would not consider
Lexus	Lexus Would definitely consider	Lexus Might consider	Lexus Definitely would not consider
Mercedes	Mercedes Would definitely consider	Mercedes Might consider	Mercedes Definitely would not consider
Honda	Honda Would definitely consider	Honda Might consider	Honda Definitely would not consider
Cadillac	Cadillac Would definitely consider	Cadillac Might consider	Cadillac Definitely would not consider
BMW	BMW Would definitely consider	BMW Might consider	BMW Definitely would not consider
Buick	Buick Would definitely consider	Buick Might consider	Buick Definitely would not consider
Audi	Audi Would definitely consider	Audi Might consider	Audi Definitely would not consider
GMC	GMC Would definitely consider	GMC Might consider	GMC Definitely would not consider
Acura	Acura Would definitely consider	Acura Might consider	Acura Definitely would not consider
Chrysler	Chrysler Would definitely consider	Chrysler Might consider	Chrysler Definitely would not consider
Other	Other Would definitely consider	Other Might consider	Other Definitely would not consider

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* 1. Please leave blank-for office use:

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* 2. contact info

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* 3. Gender

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* 4. Age

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* 5. Ethnicity

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* 6. Household income

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* 7. Education

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* 8. Marital status

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* 9. Do you have children under the age of 18 in the household?

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* 10. When is the last time, if ever you participated in a market research project?

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* 11. What is the MAKE & MODEL of the primary vehicle you drive most often?

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* 12. What Year is your primary vehicle. The one you drive most often?

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* 13. What is the year, make and model of all other vehicles in the household?

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* 14. Which of the following statement best describe you. ( check all that apply)

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* 15. For my next vehicle, I would consider the following Brands....

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* 16. What are your top three vehicle choices for your next purchase