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Port Pirie Brand Perceptions

Port Pirie Brand Perceptions Community Survey

RDA Yorke and Mid North, in conjunction with Port Pirie Regional Council, is undertaking research to understand people’s perspectives on the character of Port Pirie, to inform the development of various branding and communications activities.

This survey seeks the perspective of residents, community members, businesses, investors and other stakeholders with an interest in Port Pirie to understand their views, feelings and aspirations for Port Pirie. This work builds on a series of workshops conducted in late 2023, and will inform the development of a brand research study to be finalised later in 2024.

All individual responses will be kept confidential and your input is greatly appreciated.
1.Which best describes your connection to Pirie?
2.What is your age?
3.What do you like about Port Pirie?
4.What is unique about Port Pirie?
5.What makes you proud about Port Pirie?
6.What is challenging about Port Pirie?
7.What words do you use to describe Port Pirie?
8.What words do other people use to describe Port Pirie?
9.Which colour(s) do you associate with Port Pirie?
10.Where does Port Pirie start and finish; what are its geographic bounds?
11.Thinking about Port Pirie as a place, what are its key features in terms of the built and natural environment?
12.Thinking about Port Pirie as a community and its people, what are its key characteristics?
13.Thinking about Port Pirie’s industry and economy, what are its key features?
14.Thinking about Port Pirie’s future, what are you looking forward to?
15.Do you have any other reflections about Port Pirie’s character and identity?