2026 National Wood Flooring Association Outlook Survey

Thank you for participating in NWFA’s 2026 Industry Outlook Survey! The results will define benchmarks and explore industrywide trends, challenges and best practices that will help position your business for a successful 2026.

The survey will take about 10 minutes to complete.

To thank you for your participation, we’ll send you a free PDF of the full report, and you'll be entered for a chance to win a $100 Amazon gift card.

Your data/comments will remain anonymous in the final report unless you give us permission otherwise.

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* 1. Based on current trends, do you expect demand for the following wood flooring products to be lower, the same or higher in 2026? (If you don’t manufacture, carry or install a particular flooring product or prefer not to make a prediction, select "I don't know")

	Lower	The Same	Higher	I don't know/I didn't deal in this product last year
Engineered Factory Finished	Engineered Factory Finished Lower	Engineered Factory Finished The Same	Engineered Factory Finished Higher	Engineered Factory Finished I don't know/I didn't deal in this product last year
Engineered Unfinished	Engineered Unfinished Lower	Engineered Unfinished The Same	Engineered Unfinished Higher	Engineered Unfinished I don't know/I didn't deal in this product last year
Engineered Composite	Engineered Composite Lower	Engineered Composite The Same	Engineered Composite Higher	Engineered Composite I don't know/I didn't deal in this product last year
Solid Unfinished Wood	Solid Unfinished Wood Lower	Solid Unfinished Wood The Same	Solid Unfinished Wood Higher	Solid Unfinished Wood I don't know/I didn't deal in this product last year
Solid Factory-Finished Wood	Solid Factory-Finished Wood Lower	Solid Factory-Finished Wood The Same	Solid Factory-Finished Wood Higher	Solid Factory-Finished Wood I don't know/I didn't deal in this product last year
End Grain	End Grain Lower	End Grain The Same	End Grain Higher	End Grain I don't know/I didn't deal in this product last year
Long Boards	Long Boards Lower	Long Boards The Same	Long Boards Higher	Long Boards I don't know/I didn't deal in this product last year
Reclaimed Flooring	Reclaimed Flooring Lower	Reclaimed Flooring The Same	Reclaimed Flooring Higher	Reclaimed Flooring I don't know/I didn't deal in this product last year
Wide Plank	Wide Plank Lower	Wide Plank The Same	Wide Plank Higher	Wide Plank I don't know/I didn't deal in this product last year
Light Color Tones	Light Color Tones Lower	Light Color Tones The Same	Light Color Tones Higher	Light Color Tones I don't know/I didn't deal in this product last year
Natural Wood Colors	Natural Wood Colors Lower	Natural Wood Colors The Same	Natural Wood Colors Higher	Natural Wood Colors I don't know/I didn't deal in this product last year
Brown Color Tones	Brown Color Tones Lower	Brown Color Tones The Same	Brown Color Tones Higher	Brown Color Tones I don't know/I didn't deal in this product last year
Gray Color Tones	Gray Color Tones Lower	Gray Color Tones The Same	Gray Color Tones Higher	Gray Color Tones I don't know/I didn't deal in this product last year
Red Color Tones	Red Color Tones Lower	Red Color Tones The Same	Red Color Tones Higher	Red Color Tones I don't know/I didn't deal in this product last year
Matte Sheen	Matte Sheen Lower	Matte Sheen The Same	Matte Sheen Higher	Matte Sheen I don't know/I didn't deal in this product last year
Satin Sheen	Satin Sheen Lower	Satin Sheen The Same	Satin Sheen Higher	Satin Sheen I don't know/I didn't deal in this product last year

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* 2. Please explain why you expect higher or lower demand for any of the products in the previous question, especially if you’re seeing a significant shift in demand. (Specify which.)

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* 3. Based on current trends, do you expect demand for the following domestic species to be lower, higher or the same in 2026? (If you don't manufacture, carry or install a particular species or prefer not to make a prediction, select "I don't know")

	Lower	The Same	Higher	I don't know/I didn't deal in this species last year
Ash	Ash Lower	Ash The Same	Ash Higher	Ash I don't know/I didn't deal in this species last year
Beech	Beech Lower	Beech The Same	Beech Higher	Beech I don't know/I didn't deal in this species last year
Birch (Red/Yellow)	Birch (Red/Yellow) Lower	Birch (Red/Yellow) The Same	Birch (Red/Yellow) Higher	Birch (Red/Yellow) I don't know/I didn't deal in this species last year
Cherry, Black	Cherry, Black Lower	Cherry, Black The Same	Cherry, Black Higher	Cherry, Black I don't know/I didn't deal in this species last year
Chestnut	Chestnut Lower	Chestnut The Same	Chestnut Higher	Chestnut I don't know/I didn't deal in this species last year
Douglas Fir	Douglas Fir Lower	Douglas Fir The Same	Douglas Fir Higher	Douglas Fir I don't know/I didn't deal in this species last year
Hickory/Pecan	Hickory/Pecan Lower	Hickory/Pecan The Same	Hickory/Pecan Higher	Hickory/Pecan I don't know/I didn't deal in this species last year
Maple, Soft	Maple, Soft Lower	Maple, Soft The Same	Maple, Soft Higher	Maple, Soft I don't know/I didn't deal in this species last year
Maple, Sugar/Hard	Maple, Sugar/Hard Lower	Maple, Sugar/Hard The Same	Maple, Sugar/Hard Higher	Maple, Sugar/Hard I don't know/I didn't deal in this species last year
Mesquite	Mesquite Lower	Mesquite The Same	Mesquite Higher	Mesquite I don't know/I didn't deal in this species last year
Oak, Red	Oak, Red Lower	Oak, Red The Same	Oak, Red Higher	Oak, Red I don't know/I didn't deal in this species last year
Oak, White	Oak, White Lower	Oak, White The Same	Oak, White Higher	Oak, White I don't know/I didn't deal in this species last year
Pine, Eastern White	Pine, Eastern White Lower	Pine, Eastern White The Same	Pine, Eastern White Higher	Pine, Eastern White I don't know/I didn't deal in this species last year
Pine, Southern Yellow	Pine, Southern Yellow Lower	Pine, Southern Yellow The Same	Pine, Southern Yellow Higher	Pine, Southern Yellow I don't know/I didn't deal in this species last year
Walnut, American Black	Walnut, American Black Lower	Walnut, American Black The Same	Walnut, American Black Higher	Walnut, American Black I don't know/I didn't deal in this species last year
Other Domestic	Other Domestic Lower	Other Domestic The Same	Other Domestic Higher	Other Domestic I don't know/I didn't deal in this species last year

Why? (Specify which.)

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* 4. Based on current trends, do you expect demand for the following imported species to be lower, higher or the same in 2026? (If you don't manufacture, carry or install a particular species or prefer not to make a prediction, select "I don't know")

	Lower	The Same	Higher	I don't know/I didn't deal in this species last year
Cork	Cork Lower	Cork The Same	Cork Higher	Cork I don't know/I didn't deal in this species last year
Acacia (Big Leaf/Short Leaf)	Acacia (Big Leaf/Short Leaf) Lower	Acacia (Big Leaf/Short Leaf) The Same	Acacia (Big Leaf/Short Leaf) Higher	Acacia (Big Leaf/Short Leaf) I don't know/I didn't deal in this species last year
African Mahogany (Khaya)	African Mahogany (Khaya) Lower	African Mahogany (Khaya) The Same	African Mahogany (Khaya) Higher	African Mahogany (Khaya) I don't know/I didn't deal in this species last year
Andiroba	Andiroba Lower	Andiroba The Same	Andiroba Higher	Andiroba I don't know/I didn't deal in this species last year
Amendoim	Amendoim Lower	Amendoim The Same	Amendoim Higher	Amendoim I don't know/I didn't deal in this species last year
Bubinga	Bubinga Lower	Bubinga The Same	Bubinga Higher	Bubinga I don't know/I didn't deal in this species last year
Cumaru (Brazilian Teak)	Cumaru (Brazilian Teak) Lower	Cumaru (Brazilian Teak) The Same	Cumaru (Brazilian Teak) Higher	Cumaru (Brazilian Teak) I don't know/I didn't deal in this species last year
Cypress, Australian	Cypress, Australian Lower	Cypress, Australian The Same	Cypress, Australian Higher	Cypress, Australian I don't know/I didn't deal in this species last year
Goncalo Alves	Goncalo Alves Lower	Goncalo Alves The Same	Goncalo Alves Higher	Goncalo Alves I don't know/I didn't deal in this species last year
Honduran Mahogany	Honduran Mahogany Lower	Honduran Mahogany The Same	Honduran Mahogany Higher	Honduran Mahogany I don't know/I didn't deal in this species last year
Ipe	Ipe Lower	Ipe The Same	Ipe Higher	Ipe I don't know/I didn't deal in this species last year
Jarrah	Jarrah Lower	Jarrah The Same	Jarrah Higher	Jarrah I don't know/I didn't deal in this species last year
Jatoba (Brazilian Cherry)	Jatoba (Brazilian Cherry) Lower	Jatoba (Brazilian Cherry) The Same	Jatoba (Brazilian Cherry) Higher	Jatoba (Brazilian Cherry) I don't know/I didn't deal in this species last year
Kempas	Kempas Lower	Kempas The Same	Kempas Higher	Kempas I don't know/I didn't deal in this species last year
Koa	Koa Lower	Koa The Same	Koa Higher	Koa I don't know/I didn't deal in this species last year
Mahogany, Santos	Mahogany, Santos Lower	Mahogany, Santos The Same	Mahogany, Santos Higher	Mahogany, Santos I don't know/I didn't deal in this species last year
Merbau	Merbau Lower	Merbau The Same	Merbau Higher	Merbau I don't know/I didn't deal in this species last year
Padauk	Padauk Lower	Padauk The Same	Padauk Higher	Padauk I don't know/I didn't deal in this species last year
Pau Marfim (Brazilian Maple)	Pau Marfim (Brazilian Maple) Lower	Pau Marfim (Brazilian Maple) The Same	Pau Marfim (Brazilian Maple) Higher	Pau Marfim (Brazilian Maple) I don't know/I didn't deal in this species last year
Patagonia Rosewood	Patagonia Rosewood Lower	Patagonia Rosewood The Same	Patagonia Rosewood Higher	Patagonia Rosewood I don't know/I didn't deal in this species last year
Purpleheart	Purpleheart Lower	Purpleheart The Same	Purpleheart Higher	Purpleheart I don't know/I didn't deal in this species last year
Sapele	Sapele Lower	Sapele The Same	Sapele Higher	Sapele I don't know/I didn't deal in this species last year
Teak	Teak Lower	Teak The Same	Teak Higher	Teak I don't know/I didn't deal in this species last year
Tiete Rosewood	Tiete Rosewood Lower	Tiete Rosewood The Same	Tiete Rosewood Higher	Tiete Rosewood I don't know/I didn't deal in this species last year
Tigerwood/African Walnut	Tigerwood/African Walnut Lower	Tigerwood/African Walnut The Same	Tigerwood/African Walnut Higher	Tigerwood/African Walnut I don't know/I didn't deal in this species last year
Wenge	Wenge Lower	Wenge The Same	Wenge Higher	Wenge I don't know/I didn't deal in this species last year
Other Imported	Other Imported Lower	Other Imported The Same	Other Imported Higher	Other Imported I don't know/I didn't deal in this species last year

Why? (Specify which.)

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* 5. What else are consumers demanding?

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* 6. In what ways have tariffs influenced your sourcing or supply chain strategy? (Select all that apply.)

Switched to domestic suppliers

Shifted sourcing to different countries

Increased prices to offset tariff-related costs

Absorbed cost increases without raising prices

Increased inventory levels to mitigate risk

Reduced product offerings

Negotiated pricing or terms with suppliers

Delayed or canceled projects/purchases

No changes made

Other (Please specify.)

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* 7. How concerned are you about future changes to U.S. trade policy or tariffs impacting your business?

Not concerned

Slightly concerned

Moderately concerned

Very concerned

Extremely

Why?

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* 8. Based on the current environment, which of the following initiatives will you implement in 2026?

Add to my team

Add new product categories, lines or services

Add new locations/expand geographically

Add new value-added services

Evaluate alternative sources of supply

Implement ecommerce

Invest in technology

Pursue end-market diversification

Explore applications for AI in our business

Improve processes to become more efficient

Improvements to increase the resiliency of my supply chain

Invest in business coaching programs

Make acquisitions

None of the above

Other (please specify)

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* 9. Are you experiencing supply chain disruption for any product?

Yes