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2026 National Wood Flooring Association Outlook Survey

Thank you for participating in NWFA’s 2026 Industry Outlook Survey! The results will define benchmarks and explore industrywide trends, challenges and best practices that will help position your business for a successful 2026.

The survey will take about 10 minutes to complete.

To thank you for your participation, we’ll send you a free PDF of the full report, and you'll be entered for a chance to win a $100 Amazon gift card.

Your data/comments will remain anonymous in the final report unless you give us permission otherwise.
1.Based on current trends, do you expect demand for the following wood flooring products to be lower, the same or higher in 2026? (If you don’t manufacture, carry or install a particular flooring product or prefer not to make a prediction, select "I don't know")(Required.)
Lower
The Same
Higher
I don't know/I didn't deal in this product last year
Engineered Factory Finished
Engineered Unfinished
Engineered Composite
Solid Unfinished Wood
Solid Factory-Finished Wood
End Grain
Long Boards
Reclaimed Flooring
Wide Plank
Light Color Tones
Natural Wood Colors
Brown Color Tones
Gray Color Tones
Red Color Tones
Matte Sheen
Satin Sheen
2.Please explain why you expect higher or lower demand for any of the products in the previous question, especially if you’re seeing a significant shift in demand. (Specify which.)
3.Based on current trends, do you expect demand for the following domestic species to be lower, higher or the same in 2026? (If you don't manufacture, carry or install a particular species or prefer not to make a prediction, select "I don't know")(Required.)
Lower
The Same
Higher
I don't know/I didn't deal in this species last year
Ash
Beech
Birch (Red/Yellow)
Cherry, Black
Chestnut
Douglas Fir
Hickory/Pecan
Maple, Soft
Maple, Sugar/Hard
Mesquite
Oak, Red
Oak, White
Pine, Eastern White
Pine, Southern Yellow
Walnut, American Black
Other Domestic
4.Based on current trends, do you expect demand for the following imported species to be lower, higher or the same in 2026? (If you don't manufacture, carry or install a particular species or prefer not to make a prediction, select "I don't know")(Required.)
Lower
The Same
Higher
I don't know/I didn't deal in this species last year
Cork
Acacia (Big Leaf/Short Leaf)
African Mahogany (Khaya)
Andiroba
Amendoim
Bubinga
Cumaru (Brazilian Teak)
Cypress, Australian
Goncalo Alves
Honduran Mahogany
Ipe
Jarrah
Jatoba (Brazilian Cherry)
Kempas
Koa
Mahogany, Santos
Merbau
Padauk
Pau Marfim (Brazilian Maple)
Patagonia Rosewood
Purpleheart
Sapele
Teak
Tiete Rosewood
Tigerwood/African Walnut
Wenge
Other Imported
5.What else are consumers demanding?
6.In what ways have tariffs influenced your sourcing or supply chain strategy? (Select all that apply.)
7.How concerned are you about future changes to U.S. trade policy or tariffs impacting your business?
8.Based on the current environment, which of the following initiatives will you implement in 2026?(Required.)
9.Are you experiencing supply chain disruption for any product?(Required.)