2025 Outlook: Supply Chain Marketing Metrics Survey Question Title * 1. What is your primary service? 3PL Provider Software or Technology Provider Warehousing and Fulfillment Finance Insurance Procurement and Sourcing E-commerce Platform Supply Chain Solutions Consulting LTL Manufacturing Motor Carrier Other (please specify) Question Title * 2. What is your title? Question Title * 3. How many years have you been marketing in your industry? Less than 1 year 1-3 years 4-6 years 7-10 years 11-15 years 16-20 years More than 20 years Question Title * 4. How many years of marketing experience do you have? Less than 1 year 1-3 years 4-6 years 7-10 years 11-15 years 16-20 years More than 20 years Question Title * 5. What is your annual marketing budget? Less than $50,000 $50,000 - $99,999 $100,000 - $249,999 $250,000 - $499,999 $500,000 - $999,999 $1 million - $4.9 million $5 million - $9.9 million $10 million or more Question Title * 6. What is the size of your marketing department? 1 person 2-5 people 6-10 people 11-20 people 21-50 people More than 50 people Question Title * 7. What state does your business reside in? Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Question Title * 8. What is your company size? 1-10 employees 11-50 employees 51-200 employees 201-500 employees 501-1,000 employees 1,001-5,000 employees 5,001-10,000 employees More than 10,000 employees Question Title * 9. Which of the following best describes your company's annual revenue? Less than $10M $10M - $50M $50M - $100M $100M - $250M $250M - $500M $500M - $1B $1B+ Question Title * 10. How would you describe your company's attitude towards adaptability and overall change? Traditionalist - Organizations with fixed structures and systems that avoid risk and change Fence Sitter - Organizations that focus on proven solutions that support continuous improvement rather than radical innovation Adventurer - Organizations whose openness to risk and change exceeds their readiness Transformer - Organizations whose appetite for change is backed by commitment Question Title * 11. Who does your company primarily market to? Carriers Shippers Brokers Other (please specify) Question Title * 12. What are your top pain points? Choose the most critical - up to three: Insufficient marketing budget Insufficient or misaligned marketing tech stack Hiring/retaining the right people Internal misalignment, too many priorities Brand strength Low response rates to outreach campaigns Low deal close rates Ability to demonstrate results Generating qualified leads Insufficient understanding of our target market Top of the funnel sluggishness Other (please specify) Question Title * 13. What are your key objectives for 2025 (check all that apply)? Gaining market share Increasing brand recognition Influence customer satisfaction or customer retention Enter new markets Lead generation and conversion Become an industry thought leader Demand generation Other (please specify) Question Title * 14. What marketing tactics do you plan to invest in, in the next year (check all that apply)? Artificial Intelligence tools Marketing automation tools ABM Pay-Per-Click SEO Digital Display Advertising Digital Video Advertising Paid Social Media Advertising Public Relations Organic Social Ad Retargeting Experiential Marketing Video Creation Written Content Creation (Blogs, Case Studies, eBooks, etc.) Email Marketing Direct Mail Traditional Advertising (Radio, Print, TV) Virtual events Company podcast Other (please specify) Question Title * 15. How would you describe your company's overall strategy regarding new marketing technologies? Early Adopter - my company adopts new products or technology as soon as it becomes available. Fast Follower - my company is quick to pick up new ideas from other companies. Middle-of-the-pack - my company is in the majority when it comes to product or technology adoption. Late Adopter - my company adopts new products or technology after most of our peers. Question Title * 16. How has your marketing department's IT spending changed over the past 3-5 years? Increased significantly (more than 25%) Increased moderately (10-25%) Increased slightly (less than 10%) Remained the same Decreased slightly (less than 10%) Decreased moderately (10-25%) Decreased significantly (more than 25%) Question Title * 17. How are you leveraging AI in your marketing efforts? Content creation Personalization Chatbots/Customer service Predictive analytics Lead scoring Image/video generation SEO optimization Not currently using AI Other (please specify) Question Title * 18. How is your marketing budget roughly broken down? Please provide percentages for each category. 0% 1-20% 21-40% 41-60% 61-80% 81-100% Content marketing Content marketing 0% Content marketing 1-20% Content marketing 21-40% Content marketing 41-60% Content marketing 61-80% Content marketing 81-100% Events/Trade shows Events/Trade shows 0% Events/Trade shows 1-20% Events/Trade shows 21-40% Events/Trade shows 41-60% Events/Trade shows 61-80% Events/Trade shows 81-100% Public relations Public relations 0% Public relations 1-20% Public relations 21-40% Public relations 41-60% Public relations 61-80% Public relations 81-100% Social media Social media 0% Social media 1-20% Social media 21-40% Social media 41-60% Social media 61-80% Social media 81-100% Email marketing Email marketing 0% Email marketing 1-20% Email marketing 21-40% Email marketing 41-60% Email marketing 61-80% Email marketing 81-100% Traditional advertising Traditional advertising 0% Traditional advertising 1-20% Traditional advertising 21-40% Traditional advertising 41-60% Traditional advertising 61-80% Traditional advertising 81-100% Technology/Software Technology/Software 0% Technology/Software 1-20% Technology/Software 21-40% Technology/Software 41-60% Technology/Software 61-80% Technology/Software 81-100% Other Other 0% Other 1-20% Other 21-40% Other 41-60% Other 61-80% Other 81-100% Question Title * 19. Describe your current relationship with marketing agencies: We use an agency regularly for project work An agency is crucial in our annual marketing planning We use an agency sporadically for project work An agency serves as our marketing department We have an agency of record We do not currently use a marketing agency Question Title * 20. What do you look for in an agency? Choose the most important attributes - up to three: Understands our business Has a reputation as a thought leader in our space Expertise in a particular geography Understands our target customers Expertise in a particular marketing approach Specializes in serving our industry Expertise in a particular audience type Other (please specify) Question Title * 21. Looking forward to the next two years, how do you expect to incorporate the use of marketing agencies? We plan to use marketing agencies much more than we do now We plan to use marketing agencies about the same as we do now We plan to use marketing agencies somewhat less We plan to phase out marketing agencies altogether Other (please specify) Question Title * 22. How would you characterize your company's marketing and sales relationship? We act independently of one another. Our relationship is defined - we have rules and definitions and meet to clarify mutual expectations. We are aligned; we engage in joint planning and training. We are fully integrated - we share systems, performance metrics, and rewards. Other (please specify) Question Title * 23. If you are measuring your results, what metrics are you most focused on? Choose up to three. Online engagement: website traffic, impressions Conversions: visitors to leads, leads to opportunities Opportunities generated #/% Opportunities closed Overall Leads Created MQLs Created #/% MQLs converted to SQLs Cost per Lead Cost per Acquisition Market Share Overall revenue Demonstrated ROI Something else (fill-in) I am not measuring my results / prefer not to answer Other (please specify) Question Title * 24. Which industry publications do you advertise in? Question Title * 25. Enter your email below for a chance to win one of (5) $25 Amazon gift cards, and a sneak peek of the report before we release it to the public. Done
