2025 End of Year Member Survey

Thank you for taking part in this survey. We’re focusing specifically on the needs of members who are senior leaders and influencers in their organizations and in the broader learning and performance profession.

Your feedback will help us shape member benefits, advocacy priorities, and programs designed for leaders at your level. The survey should take about 10–15 minutes to complete.

Section A – About your role and organization

Question Title

* 1. Which of the following best describes your current role?

C‑suite (e.g., CLO, CHRO, CEO, COO)

VP / Senior Vice President

Director / Head of Function

Senior Manager / Manager

Senior Consultant / Principal

Independent Practitioner / Business Owner

Other (please specify)

Question Title

* 2. What is your primary area of responsibility?

Learning & Development / Talent Development

HR / People & Culture

Organizational Development / Change

Performance Improvement / Process Excellence

Business Unit Leadership (P&L responsibility)

Consulting / Advisory

Other (please specify)

Question Title

* 3. What is your organization’s approximate size?

Fewer than 100 employees

100–499 employees

500–1,999 employees

2,000–9,999 employees

10,000+ employees

I am an independent consultant / solo practitioner

Question Title

* 4. What is the primary industry sector you work in?

Financial services

Public sector / Government

Healthcare

Technology

Manufacturing

Professional services / Consulting

Education / Higher education

Not‑for‑profit / NGO

Other (please specify)

Question Title

* 5. How long have you been a member?

Less than 1 year

1–2 years

3–4 years

5–9 years

10–20 years

20+ years

Section B – Overall membership experience

Question Title

* 6. Overall, how satisfied are you with your membership?

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* 7. On a scale of 0 to 10, how likely are you to recommend membership to a peer or colleague?

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* 8. How connected do you feel to the organization and its leadership community?

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* 9. As a senior leader, what is the single most important outcome you expect from your membership?

Access to an exclusive network of peers at my level

Strategic insights on the future of learning and performance

Support in demonstrating impact and ROI to my executive team/board

Visibility and recognition as a thought leader

Influence on national/professional standards and policy

Talent pipeline and access to high-calibre practitioners

Other (please specify)

Section C – Your strategic context & challenges

Question Title

* 10. Over the next 2–3 years, what are your organization’s top priorities related to learning and performance? (Select up to 3.)

Building future skills and capabilities (e.g., digital, AI, data)

Leadership development and succession

Culture change and employee engagement

Diversity, equity, inclusion, and belonging

Performance improvement and productivity

Navigating digital transformation and new technologies

Enhancing the employee learning experience

Demonstrating impact and ROI of learning

Attracting and retaining critical talent

Other (please specify)

Question Title

* 11. What are the biggest barriers you face in achieving those priorities? (Select up to 3.)

Limited budget / resources

Lack of executive sponsorship or alignment

Difficulty measuring and communicating impact

Competing strategic priorities

Limited internal capability or capacity in L&D/OD

Technology and systems challenges

Resistance to change within the organization

Regulatory or compliance constraints

Other (please specify)

Section D – How membership supports you as a leader

Question Title

* 12. To what extent does your current membership support you in the following areas?

	Not at all	Slightly	Moderately	Very	Extremely
Staying ahead of trends and emerging practices in the field	Staying ahead of trends and emerging practices in the field Not at all	Staying ahead of trends and emerging practices in the field Slightly	Staying ahead of trends and emerging practices in the field Moderately	Staying ahead of trends and emerging practices in the field Very	Staying ahead of trends and emerging practices in the field Extremely
Making strategic decisions about learning and performance in my organization	Making strategic decisions about learning and performance in my organization Not at all	Making strategic decisions about learning and performance in my organization Slightly	Making strategic decisions about learning and performance in my organization Moderately	Making strategic decisions about learning and performance in my organization Very	Making strategic decisions about learning and performance in my organization Extremely
Having access to a trusted network of senior peers	Having access to a trusted network of senior peers Not at all	Having access to a trusted network of senior peers Slightly	Having access to a trusted network of senior peers Moderately	Having access to a trusted network of senior peers Very	Having access to a trusted network of senior peers Extremely
Finding practical examples and case studies from organizations like mine	Finding practical examples and case studies from organizations like mine Not at all	Finding practical examples and case studies from organizations like mine Slightly	Finding practical examples and case studies from organizations like mine Moderately	Finding practical examples and case studies from organizations like mine Very	Finding practical examples and case studies from organizations like mine Extremely
Demonstrating impact and ROI to executives/boards	Demonstrating impact and ROI to executives/boards Not at all	Demonstrating impact and ROI to executives/boards Slightly	Demonstrating impact and ROI to executives/boards Moderately	Demonstrating impact and ROI to executives/boards Very	Demonstrating impact and ROI to executives/boards Extremely
Developing my own leadership capability	Developing my own leadership capability Not at all	Developing my own leadership capability Slightly	Developing my own leadership capability Moderately	Developing my own leadership capability Very	Developing my own leadership capability Extremely
Building the reputation and influence of the profession in my country/sector	Building the reputation and influence of the profession in my country/sector Not at all	Building the reputation and influence of the profession in my country/sector Slightly	Building the reputation and influence of the profession in my country/sector Moderately	Building the reputation and influence of the profession in my country/sector Very	Building the reputation and influence of the profession in my country/sector Extremely

Question Title

* 13. Which of the following member benefits are most valuable to you in your leadership role? (Select up to 5.)

National webinars and virtual events

In‑person conferences and summits

Local/Chapter events and networking

Professional designations / certifications

Research reports, white papers, and industry insights

Communities of practice / special interest groups

Access to subject-matter experts

Tools, templates, and implementation resources

Recognition programs / awards

Career opportunities and visibility

Other (please specify)

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* 14. Where do you feel there is the biggest gap between what you need as a leader and what you currently receive from your membership?

Section E – Future offerings for senior leaders

Question Title

* 15. How interested would you be in the following leader-focused offerings?

	Not interested	Slightly interested	Interested	Very interested
Small, invitation-only roundtables for senior leaders	Small, invitation-only roundtables for senior leaders Not interested	Small, invitation-only roundtables for senior leaders Slightly interested	Small, invitation-only roundtables for senior leaders Interested	Small, invitation-only roundtables for senior leaders Very interested
Closed-door executive briefings on key trends (e.g., AI, workforce of the future)	Closed-door executive briefings on key trends (e.g., AI, workforce of the future) Not interested	Closed-door executive briefings on key trends (e.g., AI, workforce of the future) Slightly interested	Closed-door executive briefings on key trends (e.g., AI, workforce of the future) Interested	Closed-door executive briefings on key trends (e.g., AI, workforce of the future) Very interested
Benchmarking groups to compare practices and metrics with peers	Benchmarking groups to compare practices and metrics with peers Not interested	Benchmarking groups to compare practices and metrics with peers Slightly interested	Benchmarking groups to compare practices and metrics with peers Interested	Benchmarking groups to compare practices and metrics with peers Very interested
Executive-level learning journeys (multi-session programs)	Executive-level learning journeys (multi-session programs) Not interested	Executive-level learning journeys (multi-session programs) Slightly interested	Executive-level learning journeys (multi-session programs) Interested	Executive-level learning journeys (multi-session programs) Very interested
Curated research summaries tailored for executives / boards	Curated research summaries tailored for executives / boards Not interested	Curated research summaries tailored for executives / boards Slightly interested	Curated research summaries tailored for executives / boards Interested	Curated research summaries tailored for executives / boards Very interested
Peer advisory groups / mastermind cohorts	Peer advisory groups / mastermind cohorts Not interested	Peer advisory groups / mastermind cohorts Slightly interested	Peer advisory groups / mastermind cohorts Interested	Peer advisory groups / mastermind cohorts Very interested
Access to expert advisors for short “office hours” consultations	Access to expert advisors for short “office hours” consultations Not interested	Access to expert advisors for short “office hours” consultations Slightly interested	Access to expert advisors for short “office hours” consultations Interested	Access to expert advisors for short “office hours” consultations Very interested
Leadership retreats or strategy forums	Leadership retreats or strategy forums Not interested	Leadership retreats or strategy forums Slightly interested	Leadership retreats or strategy forums Interested	Leadership retreats or strategy forums Very interested

Question Title

* 16. What types of content and topics would be most valuable for you over the next 12–24 months? (Select up to 5.)

Strategic workforce planning and future skills

AI, data, and learning analytics

Measuring and communicating impact and ROI

Designing learning ecosystems and platforms

Change leadership and transformation

Building a learning culture at scale

Equity, diversity, inclusion, and belonging in learning

Coaching and mentoring at the leadership level

Vendor/technology selection and partnerships

Governance, risk, and compliance related to learning

Other (please specify)

Question Title

* 17. What delivery formats do you prefer for leader-focused experiences?

	Strongly dislike	Dislike	Neutral	Like	Strongly like
Short virtual sessions (60–90 minutes)	Short virtual sessions (60–90 minutes) Strongly dislike	Short virtual sessions (60–90 minutes) Dislike	Short virtual sessions (60–90 minutes) Neutral	Short virtual sessions (60–90 minutes) Like	Short virtual sessions (60–90 minutes) Strongly like
Half-day virtual intensives	Half-day virtual intensives Strongly dislike	Half-day virtual intensives Dislike	Half-day virtual intensives Neutral	Half-day virtual intensives Like	Half-day virtual intensives Strongly like
In-person events (half-day to full-day)	In-person events (half-day to full-day) Strongly dislike	In-person events (half-day to full-day) Dislike	In-person events (half-day to full-day) Neutral	In-person events (half-day to full-day) Like	In-person events (half-day to full-day) Strongly like
Multi-week blended programs (virtual + self-paced)	Multi-week blended programs (virtual + self-paced) Strongly dislike	Multi-week blended programs (virtual + self-paced) Dislike	Multi-week blended programs (virtual + self-paced) Neutral	Multi-week blended programs (virtual + self-paced) Like	Multi-week blended programs (virtual + self-paced) Strongly like
Asynchronous communities / discussion forums	Asynchronous communities / discussion forums Strongly dislike	Asynchronous communities / discussion forums Dislike	Asynchronous communities / discussion forums Neutral	Asynchronous communities / discussion forums Like	Asynchronous communities / discussion forums Strongly like
One-to-one or small group executive coaching / advisory	One-to-one or small group executive coaching / advisory Strongly dislike	One-to-one or small group executive coaching / advisory Dislike	One-to-one or small group executive coaching / advisory Neutral	One-to-one or small group executive coaching / advisory Like	One-to-one or small group executive coaching / advisory Strongly like

Question Title

* 18. How frequently would you realistically engage in leader-focused offerings from the association?

A few times per year (1–3 times)

Every 1–2 months

Monthly

More than once per month

I’m not sure

Section F – Influence, contribution, and advocacy

Question Title

* 19. How important is it to you that the association plays a visible role in the following areas?

	Not important	Slightly important	Moderately important	Very important	Extremely important
Representing the profession to government and regulators	Representing the profession to government and regulators Not important	Representing the profession to government and regulators Slightly important	Representing the profession to government and regulators Moderately important	Representing the profession to government and regulators Very important	Representing the profession to government and regulators Extremely important
Influencing national or sector-wide standards in learning and performance	Influencing national or sector-wide standards in learning and performance Not important	Influencing national or sector-wide standards in learning and performance Slightly important	Influencing national or sector-wide standards in learning and performance Moderately important	Influencing national or sector-wide standards in learning and performance Very important	Influencing national or sector-wide standards in learning and performance Extremely important
Shaping public conversation about the future of work and skills	Shaping public conversation about the future of work and skills Not important	Shaping public conversation about the future of work and skills Slightly important	Shaping public conversation about the future of work and skills Moderately important	Shaping public conversation about the future of work and skills Very important	Shaping public conversation about the future of work and skills Extremely important
Providing credible data and research on trends in the profession	Providing credible data and research on trends in the profession Not important	Providing credible data and research on trends in the profession Slightly important	Providing credible data and research on trends in the profession Moderately important	Providing credible data and research on trends in the profession Very important	Providing credible data and research on trends in the profession Extremely important
Raising the profile and credibility of learning and performance leaders	Raising the profile and credibility of learning and performance leaders Not important	Raising the profile and credibility of learning and performance leaders Slightly important	Raising the profile and credibility of learning and performance leaders Moderately important	Raising the profile and credibility of learning and performance leaders Very important	Raising the profile and credibility of learning and performance leaders Extremely important

Question Title

* 20. In which of the following ways would you be willing to contribute as a senior member? (Select all that apply.)

Speaking at events or webinars

Participating in executive roundtables or panels

Mentoring emerging leaders in the profession

Contributing case studies or success stories

Participating in research, surveys, or interviews

Serving on advisory groups or committees

I prefer not to take on any additional roles at this time

Other (please specify)

Section G – Final reflections

2025 End of Year Member Survey

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* 1. Which of the following best describes your current role?

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* 2. What is your primary area of responsibility?

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* 3. What is your organization’s approximate size?

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* 4. What is the primary industry sector you work in?

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* 5. How long have you been a member?

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* 6. Overall, how satisfied are you with your membership?

Question Title

* 7. On a scale of 0 to 10, how likely are you to recommend membership to a peer or colleague?

Question Title

* 8. How connected do you feel to the organization and its leadership community?

Question Title

* 9. As a senior leader, what is the single most important outcome you expect from your membership?

Question Title

* 10. Over the next 2–3 years, what are your organization’s top priorities related to learning and performance? (Select up to 3.)

Question Title

* 11. What are the biggest barriers you face in achieving those priorities? (Select up to 3.)

Question Title

* 12. To what extent does your current membership support you in the following areas?

Question Title

* 13. Which of the following member benefits are most valuable to you in your leadership role? (Select up to 5.)

Question Title

* 14. Where do you feel there is the biggest gap between what you need as a leader and what you currently receive from your membership?

Question Title

* 15. How interested would you be in the following leader-focused offerings?

Question Title

* 16. What types of content and topics would be most valuable for you over the next 12–24 months? (Select up to 5.)

Question Title

* 17. What delivery formats do you prefer for leader-focused experiences?

Question Title

* 18. How frequently would you realistically engage in leader-focused offerings from the association?

Question Title

* 19. How important is it to you that the association plays a visible role in the following areas?

Question Title

* 20. In which of the following ways would you be willing to contribute as a senior member? (Select all that apply.)

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* 21. What is one thing we could introduce or change that would make your membership indispensable to you as a leader in the next 2–3 years?

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* 22. Is there anything else you would like the organization’s leadership and Board to know about your needs as a senior member?