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2025 End of Year Member Survey

Thank you for taking part in this survey. We’re focusing specifically on the needs of members who are senior leaders and influencers in their organizations and in the broader learning and performance profession.
Your feedback will help us shape member benefits, advocacy priorities, and programs designed for leaders at your level. The survey should take about 10–15 minutes to complete.
Section A – About your role and organization
1.Which of the following best describes your current role?
2.What is your primary area of responsibility?
3.What is your organization’s approximate size?
4.What is the primary industry sector you work in?
5.How long have you been a member?
Section B – Overall membership experience
6.Overall, how satisfied are you with your membership?
0
1
2
3
4
7.On a scale of 0 to 10, how likely are you to recommend membership to a peer or colleague?
0
1
2
3
4
8.How connected do you feel to the organization and its leadership community?
0
1
2
3
4
9.As a senior leader, what is the single most important outcome you expect from your membership?
Section C – Your strategic context & challenges
10.Over the next 2–3 years, what are your organization’s top priorities related to learning and performance? (Select up to 3.)
11.What are the biggest barriers you face in achieving those priorities? (Select up to 3.)
Section D – How membership supports you as a leader
12.To what extent does your current membership support you in the following areas?
Not at all
Slightly
Moderately
Very
Extremely
Staying ahead of trends and emerging practices in the field
Making strategic decisions about learning and performance in my organization
Having access to a trusted network of senior peers
Finding practical examples and case studies from organizations like mine
Demonstrating impact and ROI to executives/boards
Developing my own leadership capability
Building the reputation and influence of the profession in my country/sector
13.Which of the following member benefits are most valuable to you in your leadership role? (Select up to 5.)
14.Where do you feel there is the biggest gap between what you need as a leader and what you currently receive from your membership?
Section E – Future offerings for senior leaders
15.How interested would you be in the following leader-focused offerings?
Not interested
Slightly interested
Interested
Very interested
Small, invitation-only roundtables for senior leaders
Closed-door executive briefings on key trends (e.g., AI, workforce of the future)
Benchmarking groups to compare practices and metrics with peers
Executive-level learning journeys (multi-session programs)
Curated research summaries tailored for executives / boards
Peer advisory groups / mastermind cohorts
Access to expert advisors for short “office hours” consultations
Leadership retreats or strategy forums
16.What types of content and topics would be most valuable for you over the next 12–24 months? (Select up to 5.)
17.What delivery formats do you prefer for leader-focused experiences?
Strongly dislike
Dislike
Neutral
Like
Strongly like
Short virtual sessions (60–90 minutes)
Half-day virtual intensives
In-person events (half-day to full-day)
Multi-week blended programs (virtual + self-paced)
Asynchronous communities / discussion forums
One-to-one or small group executive coaching / advisory
18.How frequently would you realistically engage in leader-focused offerings from the association?
Section F – Influence, contribution, and advocacy
19.How important is it to you that the association plays a visible role in the following areas?
Not important
Slightly important
Moderately important
Very important
Extremely important
Representing the profession to government and regulators
Influencing national or sector-wide standards in learning and performance
Shaping public conversation about the future of work and skills
Providing credible data and research on trends in the profession
Raising the profile and credibility of learning and performance leaders
20.In which of the following ways would you be willing to contribute as a senior member? (Select all that apply.)
Section G – Final reflections
21.What is one thing we could introduce or change that would make your membership indispensable to you as a leader in the next 2–3 years?
22.Is there anything else you would like the organization’s leadership and Board to know about your needs as a senior member?