2023 End of Year Survey From Our Biggest Fans

Question Title

* 1. Which of the following statements most describe you? (Select up to 5)

I keep up with what’s hot in the food and drink scene

I like foods with a sweet taste profile

I enjoy trying new foods from different cultures

I like to stick to the same foods and dishes I know and love

Friends ask me for recommendations on shows to watch and/or products to buy

I only buy foods with short ingredient lists

I enjoy hosting dinner parties and cooking for friends and family

High quality food is an important part of my budget

I prefer cooking at home more than eating out

I don’t enjoy cooking

I love spicy foods

I consider myself a “foodie”

None of these statements describe me

Question Title

* 2. Which of the following statements accurately describe your diet? Select all that apply.

I am willing to pay more for locally sourced food and ingredients

I am willing to pay more for ethically sourced food

I like trying new diets such as intermittent fasting, keto, cleanses, etc.

I exercise regularly

I try to follow a high protein diet

I am willing to pay more for organic food

I try to follow a low sugar diet

I am gluten-free

I am vegan

I try to follow a plant-based diet

I take vitamins and/or supplements regularly

I prioritize eating healthy

I try to avoid seed oils

I am lactose-intolerant

I am vegetarian

None of these statements describe me

Question Title

* 3. Why do you think you reach for chili crisp (Fly By Jing and other brands)? Please select all that apply

Helps me improve the taste of otherwise bland/uninteresting meals

Reduces the number of ingredients or steps needed to prepare a particular dish

Provides a more interesting texture to dishes

Helps me introduce and share new flavors to my family and friends

Makes me feel like I’m ‘in the know’ about food trends

Adds a spicy element to foods that lack it

Satisfies my cravings

Easy way to bring ‘restaurant flavors’ home without a lot of effort

Adds an element of cultural or regional authenticity to a homemade dish

It is healthy for me

None of the above

Question Title

* 4. How does chili crisp make you feel (Fly By Jing and other brands)? Please select all that apply

Satisfied

Healthy

Guilty

That I have good taste

Happy

Like I don’t know how to cook

A sense of accomplishment

Like I am taking care of myself and my family

Like I’m in the know

Like I’m a good chef

None of the above

Question Title

* 5. How often do you buy hot sauce or chili crisp (any brand)?

More than once a month

Every 1-3 months

Every 4-6 months

Every 7-12 months

About once/ year

Less than once/ year

Question Title

* 6. What are you looking for when buying a hot sauce or chili crisp (any brand)? Select up to 5

No MSG

Versatility

Flavor

Low sugar

Uniqueness

All natural

Spicy

No seed oils

Value for money

Organic

Cultural authenticity

Extra Spicy

Low calorie

Short ingredient list

Ingredients I recognize

Complexity

Mild

None of the above

Question Title

* 7. In what foods / recipes do you typically use chili crisp (any brand)? Select all that apply

Popcorn

Eggs

Sandwiches

Sushi

Appetizers (e.g. spring rolls, chicken wings, hummus, or mozzarella sticks)

Seafood or meat entrees

Pizza

Cocktails

Soups and Stews

Grilled Foods

Sauces and Gravies

Avocado Toast

Tacos and Burritos

Dumplings

Desserts

Pasta or Noodle Dishes

Rice Dishes

Stir-Fries

Marinades

Roasted Vegetables

Cheese / Charcuterie boards.

Other (please specify)

None of the above

Question Title

* 8. Where have you most frequently purchased chili crisps (any brand) in the last year?

An online grocer (e.g., Thrive, Freshdirect)

Drug store (e.g., CVS, ShopRite)

A mass retail store (e.g., Target, Walmart)

Online through a brand’s website (IE FlyByJing.com)

Convenience store (e.g., 7-Eleven, Wawa)

A natural/health store (e.g., Whole Foods, Sprouts)

A club store (e.g., Costco, Sam's)

An Asian grocery store (e.g., 99 Ranch, H-Mart)

A grocery store (e.g., Safeway, Kroger)

On Amazon.com