Did you know that approximately 50 percent of accountants in the United States have their CPA, while only around 20 percent of practicing public relations professionals in PRSA have their APR? The Accreditation in Public Relations (APR) is a way to level-up your career with credentials that signify excellence and a thorough understanding of the public relations field.
“The real value in obtaining PRSA accreditation is the knowledge the candidate gains during the rigorous study process. Most APR candidates are usually not yet as experienced as they will be later in their careers, but by completing the APR study, they expand their PR insight and become more capable and confident to tackle new career challenges and then gain first-hand experience. Although no amount of textbook learning can equal actual PR experience, the APR study process can lead new professionals to broaden their skills, take on new responsibilities and increase their marketability." - Barbara Lezotte, president of Lezotte Miller Public Relations, Inc.
According to PRSA, the APR:
- Asserts professional competence
- Communicates professional expertise, plus personal and professional dedication and values
- Reflects progressive public relations industry practices and high standards
Interested in getting your APR? The CMPRSA APR Committee is ready to help! Take this brief survey so we can get you more information and connected to others interested in the process.
Get more information about the APR from the Public Relations Society of America here.
Get more information about the APR from the Public Relations Society of America here.