2022 Veterinary Marketer Survey

2022 Database Strategy

Please fill out this short survey about veterinary industry marketing trends. We'll package the results of this survey and share them with you to help you benchmark against your peers and uncover growth opportunities.

Enter your contact information at the end of the survey for the chance to win a $100 gift card.

Question Title

* 1. What are your database goals in 2022? Please select all that apply.

We are just starting to build our first database/investing in a CRM

We are focused on database growth

We are focused on nurturing our current database, not so much adding new contacts

We don’t have any established goals

Other (please specify)

Question Title

* 2. What were the top 3 lead generating activities for your company in 2021?

In-person events and tradeshows

Social media

Paid and organic search

Webinars

Sales promotions

eBooks & downloadable assets

Sales rep prospecting

Purchased lists

Distribution & partners

Customer referrals

Pet Owners

Other (please specify)

Question Title

* 3. What information are you focused on adding to your database? Please select all that apply.

Prospects with specific job roles - practice owners, veterinarians, etc.

General veterinary professionals (any role)

Clinics of a specific target size

Account based data for account based marketing initiatives

Phone numbers

Email address

Mailing addresses

Prospects at corporate-owned practices

Corporate leadership at corporate consolidators

Prospects at privately owned practices

Other (please specify)

Question Title

* 4. What were the top 3 revenue generating activities for your company in 2021?

In-person events and tradeshows

Social media

Paid and organic search

Webinars

Sales promotions

eBooks & downloadable assets

Sales rep prospecting

Purchased lists

Distribution & partners

Customer referrals

Pet Owners

Other (please specify)