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2021 Marketing Survey
1.
What challenges has your organization experienced as the result of COVID-19? Select all that apply.
Reduction in corporate spend
Employees or their family members being diagnosed with coronavirus
Decrease in productivity due to remote work
Employee layoffs
Issues with employee morale
Difficulty staying connected with your customers
Childcare for working parents
None of the above
Other (please specify)
2.
Has COVID-19 had a positive or negative impact on your overall business operations?
Very positive
Somewhat positive
Neither positive or negative
Somewhat negative
Very negative
3.
What areas of your business would you like to improve as a result of COVID-19? Select all that apply.
Ease of access to update information on website
Ability to share updates on social media quickly
Create/maintain email database
Add alternate contact options for customers and employees (Zoom, web chat, etc)
4.
How has your product or service offerings changed this year?
Added more products or services
Maintained the same products or services
Reduced the amount of products or services
5.
How valuable are you finding our company’s products or services in this current environment?
Extremely valuable
Very valuable
Somewhat valuable
Not so valuable
Not valuable at all
6.
What marketing channels do you use to promote your organization’s services or products? Select all that apply.
Email Marketing
Social Media
Paid Search
Direct Mail
Print Advertisements
Outdoor Boards
Radio
Television
Other (please specify)
7.
Which email marketing platform do you use?
MailChimp
Constant Contact
HubSpot
We don't use an email marketing platform.
Other (please specify)
8.
Which social media platforms do you use for your organization? Select all that apply.
Facebook
LinkedIn
Instagram
Twitter
Snapchat
Pinterest
TikTok
We don't use social media platforms.
Other (please specify)
9.
What type of marketing content do you develop on a regular basis? Select all that apply.
Video
Blogs
White Papers
We don't develop this type of marketing content.
Other (please specify)
10.
Which CRM software do you use for managing your contact database?
Salesforce
HubSpot CRM
Zoho CRM
Insightly
Freshsales
Pipedrive
We don't use CRM software.
Other (please specify)
11.
What types of annual marketing activities do you feel you need the most assistance with? Select all that apply.
Graphic Design
Social Media
Paid Search Campaigns
Public Relations
Website Updates
SEO
Content Development
Videos
Email Marketing
Marketing Strategy
Other (please specify)
12.
Which types of marketing activities do you outsource on a regular basis?
Graphic Design
Social Media
Paid Search Campaigns
Public Relations
Website Updates
SEO
Content Development
Videos
Email Marketing
Marketing Strategy
Other (please specify)
13.
Please identify your annual marketing budget or marketing spend.
<$10,000
$10,001 - $25,000
$25,001 - $50,000
$50,001 - $100,000
$100,001 - $250,000
$250,001 - $500,000
>$500,000
We don't have a designated annual marketing budget or marketing spend.
14.
How is your annual marketing budget changing for 2021?
Decreasing by >50%
Decreasing by 31% - 50%
Decreasing by 21% - 30%
Decreasing by 11% - 20%
Decreasing by <10%
Not changing annual marketing budget
Increasing by <10%
Increasing by 11% - 20%
Increasing by 21% - 30%
Increasing by 31% - 50%
Increasing by >50%
15.
How many employees at your company are responsible for marketing?
0 employees
1 employee
2 employees
3 to 4 employees
5 to 9 employees
10+ employees
16.
Which marketing position(s) currently exist in your company? Select all that apply.
VP/Director of Marketing
Marketing Coordinator/Specialist
Marketing & Sales Manager
Creative Director
Graphic Designer
Social Media Specialist
Content Strategist
Digital Marketing Manager
We have no employees dedicated to marketing.
Other (please specify)
17.
What is your type of organization?
Business to Consumer (B2C)
Business to Business (B2B)
Non-Profit
18.
What is your company’s annual revenue?
Less than $100K
$100K to $499K
$500K to $999,999K
$1M to $4.9MM
$5MM to $9.9MM
$10MM to $49.9MM
$50MM to $99.9MM
$100MM to $499.9MM
$500MM to $999,999B
$1B or more
19.
Roughly how many full-time employees currently work for your organization?
1-10
11-50
51-200
201-500
501-1,000
1,001-5,000
5,001-10,000
10,000+
I am currently not employed