2021 Marketing Survey Question Title * 1. What challenges has your organization experienced as the result of COVID-19? Select all that apply. Reduction in corporate spend Employees or their family members being diagnosed with coronavirus Decrease in productivity due to remote work Employee layoffs Issues with employee morale Difficulty staying connected with your customers Childcare for working parents None of the above Other (please specify) OK Question Title * 2. Has COVID-19 had a positive or negative impact on your overall business operations? Very positive Somewhat positive Neither positive or negative Somewhat negative Very negative OK Question Title * 3. What areas of your business would you like to improve as a result of COVID-19? Select all that apply. Ease of access to update information on website Ability to share updates on social media quickly Create/maintain email database Add alternate contact options for customers and employees (Zoom, web chat, etc) OK Question Title * 4. How has your product or service offerings changed this year? Added more products or services Maintained the same products or services Reduced the amount of products or services OK Question Title * 5. How valuable are you finding our company’s products or services in this current environment? Extremely valuable Very valuable Somewhat valuable Not so valuable Not valuable at all OK Question Title * 6. What marketing channels do you use to promote your organization’s services or products? Select all that apply. Email Marketing Social Media Paid Search Direct Mail Print Advertisements Outdoor Boards Radio Television Other (please specify) OK Question Title * 7. Which email marketing platform do you use? MailChimp Constant Contact HubSpot We don't use an email marketing platform. Other (please specify) OK Question Title * 8. Which social media platforms do you use for your organization? Select all that apply. Facebook LinkedIn Instagram Twitter Snapchat Pinterest TikTok We don't use social media platforms. Other (please specify) OK Question Title * 9. What type of marketing content do you develop on a regular basis? Select all that apply. Video Blogs White Papers We don't develop this type of marketing content. Other (please specify) OK Question Title * 10. Which CRM software do you use for managing your contact database? Salesforce HubSpot CRM Zoho CRM Insightly Freshsales Pipedrive We don't use CRM software. Other (please specify) OK Question Title * 11. What types of annual marketing activities do you feel you need the most assistance with? Select all that apply. Graphic Design Social Media Paid Search Campaigns Public Relations Website Updates SEO Content Development Videos Email Marketing Marketing Strategy Other (please specify) OK Question Title * 12. Which types of marketing activities do you outsource on a regular basis? Graphic Design Social Media Paid Search Campaigns Public Relations Website Updates SEO Content Development Videos Email Marketing Marketing Strategy Other (please specify) OK Question Title * 13. Please identify your annual marketing budget or marketing spend. <$10,000 $10,001 - $25,000 $25,001 - $50,000 $50,001 - $100,000 $100,001 - $250,000 $250,001 - $500,000 >$500,000 We don't have a designated annual marketing budget or marketing spend. OK Question Title * 14. How is your annual marketing budget changing for 2021? Decreasing by >50% Decreasing by 31% - 50% Decreasing by 21% - 30% Decreasing by 11% - 20% Decreasing by <10% Not changing annual marketing budget Increasing by <10% Increasing by 11% - 20% Increasing by 21% - 30% Increasing by 31% - 50% Increasing by >50% OK Question Title * 15. How many employees at your company are responsible for marketing? 0 employees 1 employee 2 employees 3 to 4 employees 5 to 9 employees 10+ employees OK Question Title * 16. Which marketing position(s) currently exist in your company? Select all that apply. VP/Director of Marketing Marketing Coordinator/Specialist Marketing & Sales Manager Creative Director Graphic Designer Social Media Specialist Content Strategist Digital Marketing Manager We have no employees dedicated to marketing. Other (please specify) OK Question Title * 17. What is your type of organization? Business to Consumer (B2C) Business to Business (B2B) Non-Profit OK Question Title * 18. What is your company’s annual revenue? Less than $100K $100K to $499K $500K to $999,999K $1M to $4.9MM $5MM to $9.9MM $10MM to $49.9MM $50MM to $99.9MM $100MM to $499.9MM $500MM to $999,999B $1B or more OK Question Title * 19. Roughly how many full-time employees currently work for your organization? 1-10 11-50 51-200 201-500 501-1,000 1,001-5,000 5,001-10,000 10,000+ I am currently not employed OK ALL DONE!