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Welcome to the State of the Industry Survey

Sports ETA, in collaboration with the Northstar Meetings Group, has engaged Tourism Economics, an Oxford Economics company, to conduct an update of the 2019 State of the Industry Report ( for 2020 and 2021. This important study will provide strategic insights on market size, economic impact, competitive dynamics, and trends within the industry.

2019 was the high-watermark for sports tourism and Sports ETA plans to use the 2020 and 2021 data in evaluating the COVID recovery and industry growth.  This information will be important to future planning for all members of the Sports ETA family with regular data comparisons to validate growth.

The survey is designed specifically for destination representatives and will take less than 15 minutes to complete. Please have your budget, event, sponsorship, participation, and spending data readily available for completion. You will be able to skip questions if necessary, but please answer to the best of your ability and try to complete the entire survey if possible.

By completing this survey, you will be entered to win one of five $100 Amazon gift cards!

Please provide only one response per organization. All responses will be kept strictly confidential and results will only be reported in aggregate. Study findings will be released beginning at the 2022 Sports ETA Annual Symposium in Fort Worth.

Thank you for your participation in this important initiative.
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