Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. 2020 Cannabis Brand Survey Question Title * 1. What type of cannabis industry business do you represent? Licensed cultivator/producer Licensed processor Licensed retailer Other (please specify) OK Question Title * 2. Which market(s) do you operate in? Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Illinois Indiana Iowa Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island Texas Utah Vermont Virginia Washington West Virginia Canada Other (please specify) OK Question Title * 3. What is your job role? Executive / Management Marketing / Sales Operations Customer Service Investor Other (please specify) OK Question Title * 4. Rate the severity of the following obstacles faced by cannabis brands on a scale of 1 (not a problem) to 5 (a very serious problem). Not a problem at all A minor problem A problem A serious problem A very serious problem Lack of consumer education about cannabis Lack of consumer education about cannabis Not a problem at all Lack of consumer education about cannabis A minor problem Lack of consumer education about cannabis A problem Lack of consumer education about cannabis A serious problem Lack of consumer education about cannabis A very serious problem Restrictions on cannabis advertising Restrictions on cannabis advertising Not a problem at all Restrictions on cannabis advertising A minor problem Restrictions on cannabis advertising A problem Restrictions on cannabis advertising A serious problem Restrictions on cannabis advertising A very serious problem Market over-saturation, too many brands Market over-saturation, too many brands Not a problem at all Market over-saturation, too many brands A minor problem Market over-saturation, too many brands A problem Market over-saturation, too many brands A serious problem Market over-saturation, too many brands A very serious problem Lack of budtender knowledge about products Lack of budtender knowledge about products Not a problem at all Lack of budtender knowledge about products A minor problem Lack of budtender knowledge about products A problem Lack of budtender knowledge about products A serious problem Lack of budtender knowledge about products A very serious problem Back-channel dealings Back-channel dealings Not a problem at all Back-channel dealings A minor problem Back-channel dealings A problem Back-channel dealings A serious problem Back-channel dealings A very serious problem Competition from corporate/celebrity brands Competition from corporate/celebrity brands Not a problem at all Competition from corporate/celebrity brands A minor problem Competition from corporate/celebrity brands A problem Competition from corporate/celebrity brands A serious problem Competition from corporate/celebrity brands A very serious problem Competition from the unregulated market Competition from the unregulated market Not a problem at all Competition from the unregulated market A minor problem Competition from the unregulated market A problem Competition from the unregulated market A serious problem Competition from the unregulated market A very serious problem OK Question Title * 5. Rate the effectiveness of consumer education solutions/approaches available to cannabis brands from 1 (totally ineffective) to 5 (extremely effective) Totally ineffective Mostly ineffective Somewhat effective Effective Extremely effective Social Media Social Media Totally ineffective Social Media Mostly ineffective Social Media Somewhat effective Social Media Effective Social Media Extremely effective Website / SEO Website / SEO Totally ineffective Website / SEO Mostly ineffective Website / SEO Somewhat effective Website / SEO Effective Website / SEO Extremely effective Text Messaging / SMS Text Messaging / SMS Totally ineffective Text Messaging / SMS Mostly ineffective Text Messaging / SMS Somewhat effective Text Messaging / SMS Effective Text Messaging / SMS Extremely effective Email Marketing Email Marketing Totally ineffective Email Marketing Mostly ineffective Email Marketing Somewhat effective Email Marketing Effective Email Marketing Extremely effective Onsite Promotions / Vendor Days Onsite Promotions / Vendor Days Totally ineffective Onsite Promotions / Vendor Days Mostly ineffective Onsite Promotions / Vendor Days Somewhat effective Onsite Promotions / Vendor Days Effective Onsite Promotions / Vendor Days Extremely effective Magazines / Print Advertising Magazines / Print Advertising Totally ineffective Magazines / Print Advertising Mostly ineffective Magazines / Print Advertising Somewhat effective Magazines / Print Advertising Effective Magazines / Print Advertising Extremely effective Cannabis Directories (Weedmaps, Leafly, etc) Cannabis Directories (Weedmaps, Leafly, etc) Totally ineffective Cannabis Directories (Weedmaps, Leafly, etc) Mostly ineffective Cannabis Directories (Weedmaps, Leafly, etc) Somewhat effective Cannabis Directories (Weedmaps, Leafly, etc) Effective Cannabis Directories (Weedmaps, Leafly, etc) Extremely effective Influencer Partnerships Influencer Partnerships Totally ineffective Influencer Partnerships Mostly ineffective Influencer Partnerships Somewhat effective Influencer Partnerships Effective Influencer Partnerships Extremely effective OK Question Title * 6. What consumer education tools does your company currently use? Social Media Website / SEO Text Messaging Email Marketing Onsite Promotions / Vendor Days Magazines / Print Ads Cannabis Directories (Leafly, Weedmaps, etc.) Influencer Partnerships Other (please specify) OK Question Title * 7. How difficult is it for cannabis brands to educate consumers about their products? Extremely Easy Easy / Not Difficult Slightly Difficult Difficult Extremely Difficult OK Question Title * 8. How satisfied are you with available online consumer education & product discovery portals like Leafly, Weedmaps, etc? Very satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Very dissatisfied OK Question Title * 9. Which of the following do you think is the most effective way for brands to describe cannabis products with packaging/labeling? By Sativa / Indica / Hybrid ratios (80/20 Sativa, etc.) By Specific Strain / Genetics (Blueberry Haze, etc.) By Effect / Feeling (Calm, Relaxed, Energetic, etc.) OK Question Title * 10. Which best describes how you feel about the Indica / Sativa / Hybrid paradigm when it comes to describing the effects of a particular cannabis product? It is not a useful way to describe the effects of cannabis products It is a useful and accurate way to describe the effects of cannabis products It can be useful, but it is not always accurate OK Question Title * 11. Which best describes how you feel about listing Strain Name / Genetics when it comes to describing the effects of a cannabis product? It is not a useful way to describe the effects of cannabis products It is a useful and accurate way to describe the effects of cannabis products It can be useful, but it is not always accurate OK Question Title * 12. Which best describes how you feel about listing specific feelings to describe the effects of cannabis products, such as "energetic" or "calm?" They are not useful in describing the effects of cannabis products They are useful and accurate in describing the effects of cannabis products They can be useful, but they are not always accurate OK Question Title * 13. In your opinion, what is the most common misconception about cannabis among average consumers? That the experience of a particular cannabis product is consistent for everyone That cannabis products with the highest THC content are the best products That all cannabis is pretty much the same Other (please specify) OK Question Title * 14. In your opinion, what is the biggest source of misinformation about cannabis among average consumers? User-generated databases like Leafly, Weedmaps, etc. Budtenders & retail workers Persistent notions / lore about cannabis Deceptive or misleading advertising by brands Other (please specify) OK NEXT