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* 1. What type of cannabis industry business do you represent?

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* 2. Which market(s) do you operate in?

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* 4. Rate the severity of the following obstacles faced by cannabis brands on a scale of 1 (not a problem) to 5 (a very serious problem).

  Not a problem at all A minor problem A problem A serious problem A very serious problem
Lack of consumer education about cannabis
Restrictions on cannabis advertising
Market over-saturation, too many brands
Lack of budtender knowledge about products
Back-channel dealings
Competition from corporate/celebrity brands
Competition from the unregulated market

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* 5. Rate the effectiveness of consumer education solutions/approaches available to cannabis brands from 1 (totally ineffective) to 5 (extremely effective)

  Totally ineffective Mostly ineffective Somewhat effective Effective Extremely effective
Social Media
Website / SEO
Text Messaging / SMS
Email Marketing
Onsite Promotions / Vendor Days
Magazines / Print Advertising
Cannabis Directories (Weedmaps, Leafly, etc)
Influencer Partnerships

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* 6. What consumer education tools does your company currently use?

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* 7. How difficult is it for cannabis brands to educate consumers about their products?

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* 8. How satisfied are you with available online consumer education & product discovery portals like Leafly, Weedmaps, etc?

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* 9. Which of the following do you think is the most effective way for brands to describe cannabis products with packaging/labeling?

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* 10. Which best describes how you feel about the Indica / Sativa / Hybrid paradigm when it comes to describing the effects of a particular cannabis product?

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* 11. Which best describes how you feel about listing Strain Name / Genetics when it comes to describing the effects of a cannabis product?

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* 12. Which best describes how you feel about listing specific feelings to describe the effects of cannabis products, such as "energetic" or "calm?"

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* 13. In your opinion, what is the most common misconception about cannabis among average consumers?

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* 14. In your opinion, what is the biggest source of misinformation about cannabis among average consumers?

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