Digital Skills in the Public Sector | 2020 Survey Please take a few minutes to complete our digital skills survey As part of our online course development, we are asking communications and marketing professionals and C-level managers working in the public sector to take our short survey. OK Question Title * 1. What area of public service do you work? Politics Justice (An Garda Síochána) Defence (Irish Army, Naval Service, Air Corps) Justice Education Health Transport Enterprise Local Government Civil Service Administration Non-commercial State Agency Other (please specify) OK Question Title * 2. What is your job title? OK Question Title * 3. Do you currently engage in Continuing Professional Development (CPD)? Yes No Not currently, but I intend to OK Question Title * 4. If you answered yes to the question above, how much time do you dedicate each month? (You can put in a monthly average by taking the calendar year as your total) 1 hour 2-3 hours 4-5 hours 5-10 hours 10-15 hours 15+ hours 20+ hours OK Question Title * 5. Who pays for your CPD training? My employer Myself Partly employer, partly myself Other (please specify) OK Question Title * 6. Are digital marketing and social media skills important in your role currently, or do you think they will be important in the near future? Yes No I’m not sure OK Question Title * 7. How would you rate your digital and social media marketing skills? Very poor Poor Average Good Excellent Rating from 0-5 Rating from 0-5 Very poor Rating from 0-5 Poor Rating from 0-5 Average Rating from 0-5 Good Rating from 0-5 Excellent OK Question Title * 8. Have you ever completed online training? Yes No No, but I would be interested OK Question Title * 9. If you were to get offered a 3-month online training programme, what specific areas of digital marketing would you like it to cover? (Please check all relevant answers). Social media marketing (strategy) Social media marketing (social network specific skills e.g. Facebook, Twitter, LinkedIn, Instagram etc.) Writing for the web Digital marketing trends Writing social media policies for my organisation How to manage a PR crisis on social media Producing online content e.g. podcasts, ebooks, vlogs, graphics Social and live video skills Search Engine Optimisation Blogging Visual storytelling Email marketing Campaign marketing How to measure success online (reporting and data analytics) Digital transformation Managing digital teams Managing digital projects Other (please specify) OK Question Title * 10. What type of content would you like to see in an online programme? (Please check all that apply). Videos Webinars Facebook Live Facebook Group Presentations Workbooks Handbooks Articles Podcasts Other (please specify) OK Question Title * 11. How much would you be willing to pay monthly for ongoing online CPD in a range of digital marketing and social media skills? €100 €100 - €200 €200 - €300 €300 - €500 €500+ (for multiple staff) Other (please specify) OK Question Title * 12. What are the biggest barriers to scaling digital communications in your organisation? (Please choose all relevant answers). Management buy-in (decision-makers don’t value digital communications) Time (where would I fit it in?) Budget (none allocated to training) My Fear (I won’t be able to learn it as I’m not technically-minded) Organisation Fear (how can we do it, it’s too big a mountain to climb) Silos (there are too many gaps in work flows to introduce new skills/work practices) Organisation mindset (belief that it’s just the role of marketing/communications staff) Other (please specify) OK Question Title * 13. If you would like to be sent the results of the survey please enter your email address below. OK DONE