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Digital Skills in the Public Sector | 2020 Survey
Please take a few minutes to complete our digital skills survey
As part of our online course development, we are asking communications and marketing professionals and C-level managers working in the public sector to take our short survey.
OK
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1.
What area of public service do you work?
(Required.)
Politics
Justice (An Garda Síochána)
Defence (Irish Army, Naval Service, Air Corps)
Justice
Education
Health
Transport
Enterprise
Local Government
Civil Service Administration
Non-commercial State Agency
Other (please specify)
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2.
What is your job title?
(Required.)
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3.
Do you currently engage in Continuing Professional Development (CPD)?
(Required.)
Yes
No
Not currently, but I intend to
4.
If you answered yes to the question above, how much time do you dedicate each month? (You can put in a monthly average by taking the calendar year as your total)
1 hour
2-3 hours
4-5 hours
5-10 hours
10-15 hours
15+ hours
20+ hours
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5.
Who pays for your CPD training?
(Required.)
My employer
Myself
Partly employer, partly myself
Other (please specify)
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6.
Are digital marketing and social media skills important in your role currently, or do you think they will be important in the near future?
(Required.)
Yes
No
I’m not sure
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7.
How would you rate your digital and social media marketing skills?
(Required.)
Very poor
Poor
Average
Good
Excellent
Rating from 0-5
Very poor
Poor
Average
Good
Excellent
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8.
Have you ever completed online training?
(Required.)
Yes
No
No, but I would be interested
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9.
If you were to get offered a 3-month online training programme, what specific areas of digital marketing would you like it to cover? (Please check all relevant answers).
(Required.)
Social media marketing (strategy)
Social media marketing (social network specific skills e.g. Facebook, Twitter, LinkedIn, Instagram etc.)
Writing for the web
Digital marketing trends
Writing social media policies for my organisation
How to manage a PR crisis on social media
Producing online content e.g. podcasts, ebooks, vlogs, graphics
Social and live video skills
Search Engine Optimisation
Blogging
Visual storytelling
Email marketing
Campaign marketing
How to measure success online (reporting and data analytics)
Digital transformation
Managing digital teams
Managing digital projects
Other (please specify)
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10.
What type of content would you like to see in an online programme? (Please check all that apply).
(Required.)
Videos
Webinars
Facebook Live
Facebook Group
Presentations
Workbooks
Handbooks
Articles
Podcasts
Other (please specify)
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11.
How much would you be willing to pay monthly for ongoing online CPD in a range of digital marketing and social media skills?
(Required.)
€100
€100 - €200
€200 - €300
€300 - €500
€500+ (for multiple staff)
Other (please specify)
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12.
What are the biggest barriers to scaling digital communications in your organisation? (Please choose all relevant answers).
(Required.)
Management buy-in (decision-makers don’t value digital communications)
Time (where would I fit it in?)
Budget (none allocated to training)
My Fear (I won’t be able to learn it as I’m not technically-minded)
Organisation Fear (how can we do it, it’s too big a mountain to climb)
Silos (there are too many gaps in work flows to introduce new skills/work practices)
Organisation mindset (belief that it’s just the role of marketing/communications staff)
Other (please specify)
13.
If you would like to be sent the results of the survey please enter your email address below.
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