2018 Australian Retail Outlook Question Title * 1. Describe your role at the organisation you work for: C-suite executive Marketing Supply chain/fulfilment Buying/merchandise planning Area management/store management Sales/customer service Not a retailer Other (please specify) Question Title * 2. Describe the size of the organisation you work for: 1-25 employees 26-50 employees 51 – 100 employees 101- 200 employees 201-400 employees 401+ employees Question Title * 3. What category does your business operate in? Fashion/apparel/accessories/footwear Household goods Food/grocery Quick-service-restaurant/takeaway food/catered food General consumer goods/variety Automotive/automotive accessories Other (please specify) Question Title * 4. How would you describe trading conditions in the past twelve months? Best I have experienced Good Ordinary Poor Worst I have experienced Question Title * 5. How did 2017 compare to 2016? Significant improvement Slight improvement Remained about the same Slightly worse Significantly worse Question Title * 6. What are the most significant challenges facing the retail industry in 2018 (select three)? Rental overheads International entrants Offshore online retailers Discounting Consumer confidence Labour costs Global economic factors The value of the Australian dollar Taxes Private label Government regulation Other (please specify) Question Title * 7. What will the top priorities be for your business this year (select three)? Increasing margin Increasing turnover Ecommerce Omnichannel initiatives Expanding store network Entering new markets Expanding product range Closing stores Reducing product range Rebranding Other (please specify) Question Title * 8. Describe your businesses’ level of focus on digital/online in 2018: More investment Less investment About the same level of investment Question Title * 9. What is your attitude towards international retail entrants in 2018? More concerned than 2017 Less concerned than 2017 Not concerned Question Title * 10. What social media channels do believe are currently most effective for your business (select two)? LinkedIn Facebook WeChat Snapchat Pinterest Twitter Blog/native content on website Instagram Don’t use social media Question Title * 11. Do you believe your business is ready for the impact that Amazon will have on the Australian retail market? Yes – have a unique proposition that Amazon can’t replicate Yes – plan to match Amazon on price No No – implementing a strategy Amazon is not a competitor Question Title * 12. What is your attitude towards product discounting in 2018? Concerned – plan to discount more Concerned – plan to discount less Not concerned – plan to discount more Question Title * 13. What do you think about the freshness and relevance of your product offer currently? Very confident that product is relevant and fresh Confident that product is mostly relevant and fresh Room for improvement in product Product is irrelevant and old Question Title * 14. How do you think consumer expectations will change in 2018? Increase significantly Increase slightly Stay about the same Decrease Question Title * 15. What areas do you think consumer expectations will increase the most in (select two)? Online delivery options Online delivery speed Price Customer service In-store digital functionality Product quality Product variety Product freshness/relevance Other (please specify) Question Title * 16. Do you believe your business is positioned to meet consumer expectations in 2018? Capable of satisfying most expectations Capable of satisfying key expectations Lack ability to satisfy more recently developed expectations Unable to satisfy key expectations Next