2016 Construction Marketing Outlook Survey

Want to know what your construction marketing peers are planning for 2016?  Take the quick an anonymous survey, and receive a copy of the survey results report. All responses are strictly confidential.

Results will be presented at our upcoming 2016 Construction Marketing Outlook Webcast Thursday, January 21, 2016 @ 1 PM CST.

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* 1. In 2016, will you increase or decrease overall marketing activities and budgets?

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* 2. What traditional marketing tactics will you increase or decrease in 2016?

  Increase Decrease Stay the Same
Branding
Advertising
PR
Promotions
Trade Shows
Market Research
Channel Marketing
Direct Mail
Email Marketing

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* 3. What Internet marketing tactics will you increase or decrease in 2016?

  Increase Decrease Stay the Same
Website Development/Improvement
Search Engine Optimization (SEO)
Social Media
Mobile Marketing
Paid Search (PPC)
Content Marketing

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* 4. What lead generation marketing tactics will you increase or decrease in 2016?

  Increase Decrease Stay the Same
Lead Services/Lists
Telemarketing
Local Search Engine Optimization (SEO)
Online Reviews
Sales Prospecting
Subscription Services
Dodge Analytics/Reports
Construction Market Data/CMD

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* 5. What construction industry trend do you anticipate will impact your business most in 2016?

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* 6. How do you classify your company?

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* 7. What is the approximate size of your company?

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* 8. If you would like to receive a copy of the results, please provide your email address in the box below. Thanks for your participation!

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