Trendspotting for 2015: Your food shopping insights New year is always trendspotting time: We’re keen to know what you think will be piquing your interest in 2015 when it comes to food shopping. From hot topics around health and provenance (where your food comes from) to the rise of discounter brands challenging the long-term classic names, and the tricky, often related areas of brand trust and brand loyalty. We want to know your thoughts on what makes you spend your pounds, what communications from brands might influence your habits, and how well you think brands are sharing what is in their ingredients mix. By sharing your opinions, you could win shopping vouchers as a thank you: 20 respondents will each receive a £20 One4All shopping voucher, good at virtually all high street shops. Make sure you read the Terms & Conditions then scroll down to start the questions! Question Title * 1. Thinking around food and drink products you buy regularly, what might cause you to switch from your regular brand to something different? (Please choose your top 3) Price/promotion Advertising Old brand's damaged reputation Word of mouth recommendations from family and friends Social media visibility Magazine or newspaper reviews/news The new brand has been speaking to/trialling with you directly Health messages/claims On shelf curiosity Not much - I’m really brand loyal Other (please specify) Question Title * 2. In the following sectors, which kind of brands do you buy most? Classic brand name Retailer own brand Discount store version A mix of these Don't buy Cheese Cheese Classic brand name Cheese Retailer own brand Cheese Discount store version Cheese A mix of these Cheese Don't buy Yoghurt Yoghurt Classic brand name Yoghurt Retailer own brand Yoghurt Discount store version Yoghurt A mix of these Yoghurt Don't buy Butters and spreads Butters and spreads Classic brand name Butters and spreads Retailer own brand Butters and spreads Discount store version Butters and spreads A mix of these Butters and spreads Don't buy Water Water Classic brand name Water Retailer own brand Water Discount store version Water A mix of these Water Don't buy Crisps and snacks Crisps and snacks Classic brand name Crisps and snacks Retailer own brand Crisps and snacks Discount store version Crisps and snacks A mix of these Crisps and snacks Don't buy Condiments, spices and sauces Condiments, spices and sauces Classic brand name Condiments, spices and sauces Retailer own brand Condiments, spices and sauces Discount store version Condiments, spices and sauces A mix of these Condiments, spices and sauces Don't buy Bakery Bakery Classic brand name Bakery Retailer own brand Bakery Discount store version Bakery A mix of these Bakery Don't buy Soft drinks Soft drinks Classic brand name Soft drinks Retailer own brand Soft drinks Discount store version Soft drinks A mix of these Soft drinks Don't buy Cupboard staples (rice, pasta, tinned goods) Cupboard staples (rice, pasta, tinned goods) Classic brand name Cupboard staples (rice, pasta, tinned goods) Retailer own brand Cupboard staples (rice, pasta, tinned goods) Discount store version Cupboard staples (rice, pasta, tinned goods) A mix of these Cupboard staples (rice, pasta, tinned goods) Don't buy Pizza and pasta Pizza and pasta Classic brand name Pizza and pasta Retailer own brand Pizza and pasta Discount store version Pizza and pasta A mix of these Pizza and pasta Don't buy Question Title * 3. What of these food trends or topics do you think will shape your buying habits most next year? (Please choose your top 3) The sugar debate/sugar alternatives Provenance of ingredients Nutritional labelling Gourmet versions of everyday products Discount supermarket options Convenience foods for foodies Brand ‘stories’ and heritage Brands giving back/acting responsibly New superfoods, health claims and natural products Functional foods/drinks Question Title * 4. When it comes to buying your food and drink products how much confidence do you have in the information that is provided about your chosen products when it comes to: Not at all confident Unsure Quite confident Very confident Don't care How good they are for me and my family How good they are for me and my family Not at all confident How good they are for me and my family Unsure How good they are for me and my family Quite confident How good they are for me and my family Very confident How good they are for me and my family Don't care Understanding the ingredients Understanding the ingredients Not at all confident Understanding the ingredients Unsure Understanding the ingredients Quite confident Understanding the ingredients Very confident Understanding the ingredients Don't care Understanding the health claims Understanding the health claims Not at all confident Understanding the health claims Unsure Understanding the health claims Quite confident Understanding the health claims Very confident Understanding the health claims Don't care Understanding how natural they are Understanding how natural they are Not at all confident Understanding how natural they are Unsure Understanding how natural they are Quite confident Understanding how natural they are Very confident Understanding how natural they are Don't care Understanding what sell by dates mean Understanding what sell by dates mean Not at all confident Understanding what sell by dates mean Unsure Understanding what sell by dates mean Quite confident Understanding what sell by dates mean Very confident Understanding what sell by dates mean Don't care Understanding how environmentally friendly they are Understanding how environmentally friendly they are Not at all confident Understanding how environmentally friendly they are Unsure Understanding how environmentally friendly they are Quite confident Understanding how environmentally friendly they are Very confident Understanding how environmentally friendly they are Don't care Question Title * 5. Can brands re-earn your trust if they let you down? Yes No Maybe …rarely …rarely Yes …rarely No …rarely Maybe …through marketing and revamped storytelling? …through marketing and revamped storytelling? Yes …through marketing and revamped storytelling? No …through marketing and revamped storytelling? Maybe …through direct communication with you? …through direct communication with you? Yes …through direct communication with you? No …through direct communication with you? Maybe …through ethical corporate behaviour or social good? …through ethical corporate behaviour or social good? Yes …through ethical corporate behaviour or social good? No …through ethical corporate behaviour or social good? Maybe …through a price shift? …through a price shift? Yes …through a price shift? No …through a price shift? Maybe …through customer service response? …through customer service response? Yes …through customer service response? No …through customer service response? Maybe …through a formulation or ingredients shift? …through a formulation or ingredients shift? Yes …through a formulation or ingredients shift? No …through a formulation or ingredients shift? Maybe …through a hands up admission and reassurance message? …through a hands up admission and reassurance message? Yes …through a hands up admission and reassurance message? No …through a hands up admission and reassurance message? Maybe …though relevant third party endorsement and support? …though relevant third party endorsement and support? Yes …though relevant third party endorsement and support? No …though relevant third party endorsement and support? Maybe Question Title * 6. Which communications channels are of greatest influence to you for understanding food brands and what is new? (please choose your top 3) Newspapers and magazine editorial Online advertising TV advertising Print advertising Social media discussion forums Facebook Twitter Other bloggers opinions Website reviews/discussion Friends and family Promotions Celebrity supporters Experts (health, nutrition etc) Brands direct communication with you Question Title * 7. Which of these you have started buying less of as a result of the sugar debate in the media? Fruit Natural Bars Cereals Fruit Juice Yoghurts Soft drinks The sugar debate has not influenced my buying decisions Question Title * 8. Your email (We'll need this to get in touch with you if you win a voucher) Question Title * 9. Your FULL mailing address including postcode (We'll need this to send you your gift card if you win). Please write in one line, separated by commas. For example: Susanna Scott, 45 Station Rd, Henley-on-Thames, RG9 1AT. Done