1. 24th Annual Wine Industry Financial Symposium

Dear Wine Industry Member:

The Twenty-Fourth Annual Wine Industry Financial Symposium is scheduled for September 21 and 22, 2015, at the Napa Valley Marriott. Below you will find the 2015 Wine Industry Financial Survey.

I have been asked once again to present the results of the 2015 Wine Industry Survey in conjunction with the Executive Survey. This year’s survey should take only 10 minutes of your time. We rely on aggregate data to perform our analysis thus all responses will be confidential. We greatly appreciate you taking time out of your busy schedule to complete the enclosed survey. Your participation is essential to our final analysis and presentation.

Should you deem any of the survey questions too proprietary in nature, we suggest that you skip those questions, and continue answering the rest of the survey as honestly and accurately as possible.

Again, thank you for your participation and I look forward to receiving your completed surveys.

Sincerely Yours,

Robert H. Smiley, Ph.D.
Dean and Professor of Management Emeritus
Director of Wine Industry Programs
Graduate School of Management
University of California, Davis