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SECTION I: MIAMI TODAY READERSHIP

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* 1. Which of the following electronic devices do you use on a regular basis?
(Please check ALL THAT APPLY)

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* 2. In a typical month, how many issues of the PRINT version of MIAMI TODAY do you read?

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* 3. Beside yourself, how many other people read your copy of MIAMI TODAY?

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* 4. In a typical month, how many issues of the E-EDITION (the online subscription service) of MIAMI TODAY do you read?

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* 5. Where do you MOST OFTEN read MIAMI TODAY?

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* 6. How long do you spend reading each issue of MIAMI TODAY?

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* 7. How long do you keep each issue of MIAMI TODAY?

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* 8. How many years have you been reading MIAMI TODAY?

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* 9. What parts of MIAMI TODAY do you read regularly, that is to say at least three weeks every month?
(Please check ALL THAT APPLY)

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* 10. In a typical month, how often do you specifically read the "Special Topic" section of MIAMI TODAY?

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* 11. What actions, if any, have you taken as a result of reading articles or advertisements in MIAMI TODAY? (Please check ALL THAT APPLY)

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* 12. Have you ever read a MIAMI TODAY news article on the Internet?

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* 13. How often do you view MIAMI TODAY’S web site, www.miamitodaynews.com?

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* 14. Do you use www.miamitodaynews.com… (Please check ALL THAT APPLY)

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* 15. What would make you view www.miamitodaynews.com more often? (Please check ALL THAT APPLY)

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* 16. Do you subscribe to MIAMI TODAY'S online digital edition?

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* 17. If no, why don’t you subscribe to MIAMI TODAY’S online digital edition? (Please check ALL THAT APPLY)

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* 18. Where do you turn most often for local news?

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* 19. Which of these other publications do you read on a regular basis? (Please check ALL THAT APPLY)

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* 20. Please rate each of the following publications for the quality of its business and civic news coverage, from 1 (very low level of quality) to 5 (very high level of quality).

  Very low level of
quality
1 		2 3 4 Very high level of quality
5
MIAMI TODAY
Miami Herald
Daily Business Review
South Florida Business Journal

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* 21. Please rate each of the following publications for the credibility of its business and civic news coverage, from 1 (very low level of credibility) to 5 (very high level of credibility).

  Very low level of credibility
1 		2 3 4 Very high level of credibility
5
MIAMI TODAY
Miami Herald
Daily Business Review
South Florida Business Journal

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* 22. Please tell us which newspaper is best for these areas of news and advertising. Check only ONE newspaper for each area.

  MIAMI TODAY S. FLA BUSINESS JOURNAL MIAMI HERALD DAILY BUSINESS REVIEW
The Arts
Banking & Finance
Business News
Calendar
Civic Activities
Classified Advertising
Government Activities
Helps me do my job better
Local business trends
News of Companies
Real Estate
Retail Advertising
Small Business Needs

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* 23. Please tell us how much you agree or disagree with each of the following statements, from 1 (strongly disagree) to 5 (strongly agree).

  Strongly disagree
1 		2 3 4 Strongly agree
5
MIAMI TODAY contains news I cannot find anywhere else.
MIAMI TODAY contains information I need in my business or personal life.

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* 24. If you could add content to MIAMI TODAY, which of the following would you include more of? (Please check all THAT APPLY)

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