Travel Alberta, in partnership with the Ministry of Economic Development, Trade and Tourism, is in the process of developing a 10-Year Tourism Strategy (10YTS) for the province. The primary goals of the strategy are to grow business and new destinations by attracting more private sector investment to create jobs and contribute to economic growth in the province. 

The 10YTS will create a coordinated vision for Alberta that unites government departments, agencies, communities and the tourism industry to sustainably grow and manage the visitor economy to $20 billion by 2030. 

As part of the development process, we would like to hear from tourism stakeholders on your views of the challenges and opportunities facing the province's tourism industry. As a tourism stakeholder, you are invited to participate in the following online survey. It will take you approximately 10-15 minutes to complete.
SURVEY CLOSES JANUARY 24, 2020

The personal information collected in this survey is collected pursuant to section 33(c) of the Freedom of Information and Protection of Privacy Act (RSA 2000, C. F-25). Questions regarding the collection, use and disclosure may be directed to foip@travelalberta.com. 

Contacts:
Chris Heseltine, Ministry of Economic Development, Trade and Tourism
Chris.Heseltine@gov.ab.ca

Royce Chwin, CEO, Travel Alberta
Royce.Chwin@travelalberta.com

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* 1. What is Alberta currently doing well to develop and grow tourism?

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* 2. What is Alberta currently doing well to manage tourism?

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* 3. What are Alberta’s greatest tourism assets, and why?

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* 4. What opportunities do you see for growing tourism in Alberta, and why?

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* 5. What opportunities do you see for managing tourism in Alberta, and why?

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* 6. What are the impediments and barriers to sustainable tourism growth and management in Alberta?

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* 7. What do you think are the five most important things that need to be considered to sustainably grow and manage tourism in Alberta?

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* 8. What advice would you give to decision-makers in Alberta as we collectively develop the strategy for growing and managing tourism sustainably in Alberta?

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* 9. What stakeholders (industry, government, etc.) are best placed to lead the development and management of tourism in Alberta, and why?

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* 10. What is the most effective provincial model for tourism development and promotion?

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* 11. A "Triple Bottom Line" (people/social, planet/environment, profit/economic) approach is being taken into consideration for developing new tourism products, experiences and destinations in Alberta. Please indicate the level of importance for People / Social.

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* 12. A "Triple Bottom Line" (people/social, planet/environment, profit/economic) approach is being taken into consideration for developing new tourism products, experiences and destinations in Alberta. Please indicate the level of importance for Planet / Environmental.

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* 13. A "Triple Bottom Line" (people/social, planet/environment, profit/economic) approach is being taken into consideration for developing new tourism products, experiences and destinations in Alberta. Please indicate the level of importance for Profit / Economic.

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* 14. Do you have any other comments you would like to share related to tourism development and management in Alberta?

Thank you for your participation. Check out industry.travelalberta.com and subscribe to Travel Alberta's Connections e-newsletter for 10-Year Tourism Strategy updates.

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