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* 1. Consider all your experiences to date with Dakota Electric. How satisfied are you with Dakota Electric?

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* 2. Considering all of your expectations, to what extent has Dakota Electric fallen short of or exceeded your expectations?

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* 3. Forget Dakota Electric for a moment. Imagine an ideal utility company. How well do you think Dakota Electric compares to an ideal utility company?

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* 4. Imagine that you could choose from among more than one utility company. How likely are you to choose Dakota Electric?

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