Products

SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

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Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

Contact SalesLog in
Contact SalesLog in

Uncover what your target audience will pay for your product. Determine the ideal price point using industry-proven Van Westendorp methodology.

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Screenshot of a line chart with intersecting lines and "Optimal price point" marker

Our analysis features leverage high-quality data from relevant target audiences, making it easy to see a winning price range in hours, not months.

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Use guided methodology and in-product best practices to get specific insights from your target customers and set the right price for existing products or services.

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Optimize pricing based on various niche target audiences. Easily see their willingness to pay with easy-to-read, automated data visualizations.

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Van Westendorp methodology

Van Westendorp Price Sensitivity Meter is the industry standard for price optimization studies. It captures your customers’ price sensitivity, their purchasing ability, how they think about buying a product or service—and crucially, how much they are willing to pay for a specific product.

This method helps you assess a range of prices at once—saving time, while quickly providing actionable insights.

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Our intuitive and expert-methodology-backed solution enables anyone to perform pricing research, without being limited by pricing expertise.

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Gain access to trusted data from 175M+ people in 130+ countries. Data is automatically cleaned and outlier responses are removed leaving you with only the most reliable insights.

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In-product guidance and best practices ensure confidence in every setup decision, while also providing suggestions for analyzing and sharing insights.

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“We were hoping to find the ideal price point for our lowest B2C SaaS subscription tier. We not only validated a range for pricing our subscription, but discovered new customer segments with higher willingness to pay!”

Devin Owen, CEO, Savviest, Inc.

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Product Concept Analysis

Test product ideas and compare against industry benchmarks.

Packaging Design Analysis

Get feedback from your target audience on packaging designs.

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Quickly test and prioritize early-stage product or creative ideas with your target audience.