Your company’s website is a conversation with your customers, and it’s important to ensure that conversation isn’t one-sided.
Do visitors like your homepage redesign? Do shoppers on your retail site want to see different products there? How’s your website experience in general?
Your visitors probably won’t be proactive about answering these questions. So give them a voice by asking for their feedback.
SurveyMonkey works seamlessly with WordPress, the platform that powers nearly a quarter of the world’s websites. You can embed a survey into WordPress (or have them pop up), ask your visitors everything you need to know, and make it easy for them to respond.
The biggest benefits of embedding surveys
One of the biggest benefits of using WordPress surveys to gather website feedback is that you don’t have to find out who your users are or even develop a strategy to track them down—they come to you.
Embedding your survey can also increase the relevance of your results. Say you’ve recently redesigned your website. You may like how the new design looks, but how do your customers feel? The best time give them a website feedback survey is when they’re looking at the very site you’re asking about—that’s when their thoughts and attitudes are still fresh in their minds.
Additionally, WordPress surveys usually make for a good user experience. Visitors won’t need to leave your site to answer your questions and you don’t have to interrupt their browsing to get the answers you need.
For example, if you’ve just begun using WordPress and you want to make sure that everything works correctly, you can embed a small bug report survey into your site. That way, users can easily report problems while staying on your site.
No matter which way you do it, embedding a survey is a simple, unobtrusive tool for communicating with your visitors so that they have the best customer experience possible.
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Choosing the right type of embedded survey
Embedding a survey directly into your WordPress site means it will seamlessly show up beside your other content. But that’s not always the best option. Users might not scroll all the way through a site to see your WordPress survey, or your survey might not fit in with your site’s content.
In these cases you might consider using a pop-up survey. Using a pop-up survey on your website is a direct way of getting feedback from all your visitors, not just the ones who happen scroll past your survey.
Alternatively, you can opt to include a pop-up invitation for people to take a survey, inviting users to follow a link to a survey instead of putting it directly in front of them.
In either case, it’s best to limit these surveys to a few questions—the Net Promoter Score℠ (NPS) question is a good choice for getting a quick read on customer loyalty and whether or not they’d recommend your site to others.
How to embed a survey in WordPress
No matter what type of survey you choose to embed into your WordPress site, the process starts in the same place: After you’ve designed your survey, you’ve got to collect survey responses. Here’s how to do it in SurveyMonkey.
For all of your WordPress surveys you can adjust the width, height and border color. You can also customize whether respondents see a thank you page, if the survey stops showing up after a certain date and time, and more.
Copy paste the piece of code you get into your WordPress HTML tool wherever you’d like your survey to appear.
Once you get the code for either type, copy paste it immediately before your closing </body> tag to add the survey.
Quick notes about embedding your survey
- It’s great idea to preview how your survey will look on your website by copying it into an HTML test bed. This way, you can be sure it will look perfect on your site.
- Create WordPress surveys to track visitor feedback on your website, do market research, or gauge customer satisfaction.
- You can hide SurveyMonkey branding from your surveys and popups with our white label surveys.
Net Promoter Score is a trademark of Bain & Company, Inc, Satmetrix Systems, Inc. and F. Reichheld.