More than 70% of marketers struggle with measuring the impact of their branding campaigns because they measure the wrong metrics.
Join us for a Q&A with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite uses data to track brand awareness in new markets and monitor the competition.
Plus, SurveyMonkey Audience’s Director of Program Design, Chuck Brinker, shares tips on how quick and easy brand research can lead to successful branding campaigns.
- Learn how to set brand benchmarks to effectively track your brand campaigns
- Understand key metrics for measuring your brand
- Frame your data properly for market entry considerations
- Receive tips for monitoring the varying competition across metro areas
Chuck Brinker, Director of Program Design
Eric Meyerson, Global Director of Metro Marketing