Here at SurveyMonkey Audience, we’re big on data. With millions of consumers ready to take surveys, we’re in a unique position to take the pulse of the American public on a large range of issues. That’s why we’ve teamed up with Blueshift Research, an investment research firm, to launch a monthly tracking survey that monitors current trends in consumer opinions and behavior that are shaping the American marketplace. With our Trends Tracker, businesses and investors can stay up-to-date with developing trends that might make the difference between big wins or big losses for their business. For our first tracker, we surveyed 1,087 US consumers on 20 topics affecting US consumer opinions and buying trends, such as voting, home buying, technology, TV services, drug laws, and medical robots. Blueshift Research analyzed the data and published a full report on how these trends affect businesses and investors. We’ve identified one major trend from the report and summarized it below.
Get the full report for trends on home buying, voting, technology, and more!
This month’s biggest trend: Healthy living habits threaten the food industry
The food industry is poised for a major shift as increased focus on healthy living habits are changing consumer behavior. More than three times the number of consumers are improving their living habits compared to those that are decreasing healthy living habits over the past six months. As a result, demand for healthy dishes and fresh ingredients is on the rise — threatening fast food companies that don’t adapt their menus to include healthier choices. Chipotle is already seeing profits increase after introducing healthy and organic menu options. Part of this shift in healthy living habits is the desire for genetically modified organism (GMO) foods to be labeled and the refusal to purchase GMO products. About half of respondents oppose GMO foods, and 82% want GMO foods labeled. And if you think this trend only exists among young people, you’d be wrong. Respondents aged 60 and older proved to be more opposed to GMO foods than their younger counterparts. More surprisingly, wealthy households are not leading this trend. Conventional wisdom would suggest that high prices of organic foods would discourage lower income households from purchasing non-GMO foods, but our survey says the opposite. Households with incomes lower than $100,000 were more likely to buy non-GMO products than households making more than $100,000. Blueshift Research predicts that companies that have enacted (or are in the process of enacting) GMO bans will be the biggest winners from this developing trend, which include Whole Foods, General Mills, and Chipotle. Conversely, biotechnology companies that produce GMO seeds are expected to suffer as demand rises for organic foods. But we’ve only touched the tip of the iceberg with this trend. Check out the free report here to get in-depth analysis on more trends affecting issues like voting behavior, home buying, drug laws, technology usage, and more! Want to take the pulse of your own audience? Contact us to get your own custom insights for your business today.