The better you understand your target market, the more effective you’ll be at positioning and marketing your products. This involves knowing your target market’s background in using products or services in your category. But it also means knowing who they are (e.g. age, gender, living location, etc.).
To gain a more comprehensive understanding of your target market, use our 10-question Target Market Demographics survey template. Feel free to edit any of the questions to better fit your customer profiling needs.