SurveyMonkey has templates that include various types of questions, no matter who you’re trying to reach.
Surveys can help you generate the data you need to make smarter business decisions. By exploring the different types of surveys available, you can be sure to take the right approach to getting the information you need to be successful.
Your customers are key to your success. Gain insight and grow your business with online customer satisfaction surveys (CSAT). Use CSAT surveys to learn what your customers are thinking and anticipate their moves.
CSAT surveys are a great tool to use to gain quick insight on how satisfied your customers are with your product or service. It is also a creative way to ask your customers how they think your business can improve their customer experience in the future. And importantly, it lets them know their feedback is a value to your company’s success.
There are many advantages to CSAT surveys. Let’s start with the most important – improving customer relationships. No matter the industry, customer loyalty will always be one of your most valuable assets. After all, without customers your company could not survive. With thoughtful customer satisfaction surveys, you send the message to your customers that you care about their experiences and want to continue to provide them with the best products and service as possible.
Another advantage of CSAT surveys is that they accurately determine areas for improvement that can optimize a customer’s experience. By giving a customer the opportunity to share feedback, you’re proving that you want their experience to be positive and that you intend to improve.
CSAT surveys often focus on customers feelings and thoughts, and therefore asks questions like:
Asking open-ended questions gives your customers an opportunity to speak openly and share their thoughts. You may even be surprised with some of the feedback you receive.
Use online market research surveys as a fast way to determine the optimal price for a new product, improve customer retention, or measure awareness and understanding with customers.
It’s easy to get caught up spending most of your time paying attention to customers and their needs. This could mean that your employees get overlooked. Though it may not be intentional, employees can feel ignored and neglected.
Using employee satisfaction surveys as a tool to check in with your staff will not only engage them, but it will make them feel like their voices matter. Plus, employee surveys can also help you identify opportunities for improvement within your organization.
Employee satisfaction surveys provide employers with direct feedback from their employees. It also helps measure employee sentiment for job satisfaction and professional development. Additionally, surveys provide a safeguard for the talent within your business. Employee surveys help flag any potential problems, so you can take swift action to prevent declines in employee engagement, morale, and productivity.
Instead of guessing what the current social climate of your organization is, get direct feedback from your employees with surveys. Ultimately, you’ll be able to anticipate and prevent employee turnover. The feedback you receive can be used to improve in the areas that need it, and positive feedback can be used as a tool to recruit others.
Remember that these surveys capture your employees’ thoughts and feelings, so ask questions that get to the bottom of how employees feel:
These questions encourage your employees to respond honestly about how satisfied they are with their jobs. In turn, you can make any necessary changes needed to keep employees happy.
Explore the AI-powered enterprise solution for Employee Experience by Momentive, the maker of SurveyMonkey
Healthcare professionals are just looking to provide the best possible care for their patients and healthcare surveys can be a powerful tool for anyone in the medical profession.
Online healthcare surveys can do a variety of things but the goal is to support patient-provider communication. They use surveys to identify patient demographics, behaviors, and health issues.
Using surveys in healthcare is a great way to gather information that you would not be able to obtain through lab tests and conversations. While some patients may be reluctant to provide feedback, having the assurance of knowing that the surveys are confidential and HIPAA compliant allows them to answer the questions honestly and with confidence.
You can use healthcare surveys for a number of reasons and are all beneficial to your practice, such as:
Questions that you can expect to see on a healthcare surveys could include:
Marketing surveys take a broad approach to capturing customer feedback dealing with the “four P’s” of marketing including product development, pricing, promotions, and place.
Marketing research covers the conception, development, placement and evolution of a product or service, including its growing audience and its branding.
Marketing surveys offer you the opportunity to generate ongoing feedback from your customers throughout the life cycle of a product or service. Consistently capturing insights helps you avoid wasting time and money—you get customer-generated guidance on product, services, features, and other aspects of your business such as branding and packaging.
Questions within marketing surveys are intended to dig deeper into why someone makes a decision about a product or service. Here are some common questions:
Transform feedback into marketing materials such as case studies, testimonials, and more with TechValidate by SurveyMonkey
Not to be confused with marketing research, market research surveys help you to get the answers you need by collecting and analyzing quantitative data about a specific market.
This type of survey would be used if you are trying to launch a product and want to find out what the needs of that market are.
In addition to being online—making market research surveys affordable to create and distribute to your market—they are also a reliable way to understand and collect data. They can be used to access key demographic information and find out other information such as what customers like about your brand and what your market needs at the moment.
Brand awareness describes consumer recognition of your product or service. The more familiar people are with your brand, the more likely they are to support your business.
Using surveys as a way to find out how consumers receive your brand will let you measure the overall perception, value, and awareness of your brand.
You can also use surveys to track your brand and can be advantageous to building it. They will reveal how customers truly feel. With this, you can work on targeting the right market and improve your brand popularity and build brand equity.
To ensure that you capture the appropriate data, you can ask questions such as:
Explore the AI-powered Momentive solutions that help you elevate your brand
Find out how Chime relies on SurveyMonkey to boost its brand in this case study
We all love a good party, but planning one could face many challenges if you don’t have the proper tools to guide you throughout.
Using surveys when planning a business meeting, party, or event will give you the information you need to plan with confidence and ensure that your event is a success. Distribute event planning surveys before and after your event to capture feedback from guests, keep them top of mind from beginning to end.
Using surveys throughout the process of planning your event, especially in the beginning stages, can help create a clear roadmap to having a successful event. These simple surveys can help you collect data such as who will be attending the event (RSVPs), and valuable information like names, email addresses, phone numbers, and job titles.
Find out how many guests to expect so you can make sure that there are enough seats, meals, space, handouts, etc. Additionally, this data will also let you know who is available on which day and time, so you can schedule your event on the day when you know most people will be available to attend.
Questions for event planning have a wide range but here are a few common ones:
Nonprofit surveys are a cost-effective tool that organizations use to collect important information about a variety of things, so they can measure their current performance and help shape their agenda for the future.
As a nonprofit organization, you may consider conducting online surveys if you want to collect valuable information to gain a better understanding of your donors and why they choose to give, increase community awareness and engagement, or receive feedback regarding a fundraising event.
There could be a variety of reasons why you’d conduct an online survey for your nonprofit. Surveys can help improve communication between your organization and the community it serves, including supporters, donors, staff, and volunteers. Nonprofit surveys provide valuable information about your donors, supporters, and staff. They can also help maximize your email marketing efforts so you can better personalize your messages to target different audiences.
Since nonprofit surveys gauge information related to the values and beliefs of community members, you may ask questions like:
Find out how loyal your customers are and learn what it takes to keep them from churning.
A Net Promoter Score questionnaire gets you the insights to quickly understand what customers feel about your organization, then you can react to any negative feedback.
NPS surveys are quick and straight to the point, asking a simple question: How likely are you to recommend X to a friend or colleague? The scoring uses a rating system of 0-10 where customers fall into these categories:
While no one likes to receive negative feedback, using NPS surveys help you to identify any problems and from there set goals—both internally and externally—to enhance and improve patient experiences.
Getting better alignment between educators, students, even parents with academia surveys, student surveys, and more.
There are many different surveys you can launch within academia. Student surveys can help teachers build better curriculum. Teacher surveys can help evaluate the instruction. School surveys can help faculty, students, and parents voice concerns.
Some example questions for academic purposes include:
Read the case study on how Madison Area Technical College evolved to support instructors and students
So much can be done online, and since the COVID-19 pandemic, internet activity in homes has gone up drastically. Online surveys have become the most popular data-collection sources.
Surveys can be sent to a targeted group of people via several mediums such as email, social media, mobile devices, and embedded in websites.Reach your customers right within their homes and gain insight into their needs, wants, and experiences.
Conducting online research is more cost-efficient and faster than paying an agency. Also, since everything is done online, companies don’t have to carry the burden of renting a space to gather people in one location, nor will they need to hire extra people to conduct the interviews. An added benefit to online research surveys is that you will be able to reach larger markets online, in a shorter time span and also get responses sooner. Because of this quick turnaround time, will yield faster results in the future.
You may see multiple choice questions, Likert scale questions, and open-ended questions in an online survey. For example:
Follow these tips when creating and launching your surveys and get better insights:
When you have a goal, you know what you are working towards. If your goal is to learn why your company is experiencing a high turnover rate then your goal should be to learn the factors that are causing your staff to resign.
It can be challenging at times to get people to take a survey, therefore you should respect their time and keep surveys short. Longer surveys tend to discourage people from taking them. In the end, you will receive a higher completion rate and more thoughtful and honest responses.
Leading questions tend to influence responses, so refrain from including your own opinion into the question. A good example is asking how helpful or unhelpful were our friendly customer service representatives? Including the word “friendly” already implies that the customer service representative was helpful.
Double-barreled questions are asking two separate questions within one question. For example, how would you rate the quality of our product and support? What type of response would you expect to get back by asking this question? Should the respondent answer both? Or just one? If the respondent is confused on how to answer this question, you risk the chance of that person not responding at all. Instead, break up the question into 2 separate ones.
You can use surveys as much and as often as you need. They are a good way to check in with everyone from employees to customers. Need help creating you surveys—we’ve got you covered with Surveys 101.
NPS, Net Promoter & Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.