Social media platforms enable you to create and engage communities online. Growing by attraction, these communities connect ever greater numbers of like-minded people who share opinions, ideas, and information of interest with one another.
The networks that evolve on social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Foursquare, Google Plus might include the very audiences your business serves. And at some point, you may want to ask for their feedback. For example, let’s say your company is planning to introduce a new mobile app and wants to do a little more market research. You might consider posting a short survey on Facebook and offering a 50 percent discount to the first 50 customers who complete it for you.
You can use a host of SurveyMonkey social media survey templates to find out which platforms your target audiences and communities prefer. Once you know which networks are most effective for reaching the people you want to hear from, you can then choose from an exhaustive collection of SurveyMonkey templates to create questionnaires for any purpose imaginable. Your surveys can be embedded directly on Facebook, or shared as a link on Twitter, LinkedIn, Foursquare, Google Plus and in an email.
To understand which social media channels are most effective for reaching your market segment, first explore how they use social media. Already know where to find your target audiences? Share your market research, lead generation, customer loyalty, and customer feedback surveys there.
Here are some ideas to ensure that respondents will answer your surveys.
If your survey is short and sweet, there's a greater chance that more respondents will complete it.
Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.
With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.